Mandatory Skills: Basic Understanding of Adobe Analytics (Former Site Catalyst) or Google Analytics. Analytical skills to understand the intricacies of the data and visualization. Proficient in Microsoft Excel. Excellent Communication Skills.Desired Skills: Basic understanding of Java Script, J-Query and HTML languages. Microsoft PowerPoint Presentations. Microsoft Excel VBA (Visual Basic). Understanding on Tag Management Systems.What youll be responsible for: - Monitor the site performance on a daily basis.- Understand user behaviour and create actionable dashboards.- Create and maintain daily/weekly/monthly reports.- Analyse and Audit data to generate dashboards.- Measure and report performance of marketing campaigns, gain insight and assess against goals.- Hands-on knowledge with user behaviour tracking systems and methodologies.- Identifying key needs or gaps and provide leadership to close those gaps.Challenges (also responsible) youll be facing in the role: - Understand client requirement and create ad hoc requests. - Provide meaningful insights from data to make operational and strategic decisions for clients.- Understands the various technologies being used in the digital transformation space.- Should possess Data Visualization skills to help build interactive reports.- Independent and proactive self-starter.