CEO - Jibanyasa Farmer Producer Company (Mukhya Mantri Makka Mission Project)
Location-Nuagaon Block Areas of Sundargarh District 40 KM from Rourkela Town
Overall Role
The CEO is the head of the Farmer Producer Company, responsible for day-to-day management, business growth, and farmer welfare.
Works under the Board of Directors (BoD) and implements their decisions.
2. Key Responsibilities
A. Strategic & Business Planning
Prepare and implement business plans for maize (makka) production, aggregation, and marketing
B. Farmer Mobilization & Capacity Building
Mobilize farmers into Farmer Interest Groups (FIGs) and increase membership
Promote share capital contribution from farmers
Conduct training and awareness programs under MMM
C. Procurement & Marketing
Organize collection, aggregation, and storage of maize
Develop market linkages (mandi, traders, companies, exporters)
Ensure better price realization for farmers
Identify new business opportunities and value addition activities
Ensure profitability and sustainability of the FPC