developing and executing digital marketing campaigns, managing social media, optimizing website content, and analyzing campaign performance. responsible for increasing brand awareness, driving traffic, and generating leads.
key responsibilities:
strategy and planning: develop and implement digital marketing strategies, plan and manage social media presence, and create inbound marketing plans.
campaign execution: run marketing campaigns across various platforms, manage budgets and timelines, and optimize campaigns for maximum customer focus.
content creation and management: manage and improve online content, ensuring it's seo-friendly and user-friendly, and create engaging content for social media.
data analysis and reporting: track and analyze campaign performance, identify trends, and provide reports to senior management.
collaboration: work with internal and external stakeholders, including designers, developers, and sales teams, to ensure campaign alignment and success.
staying up-to-date: keep abreast of industry trends and best practices in digital marketing, including new platforms and technologies.