Developing and executing digital marketing campaigns, managing social media, optimizing website content, and analyzing campaign performance. Responsible for increasing brand awareness, driving traffic, and generating leads.
Key Responsibilities:
Strategy and Planning: Develop and implement digital marketing strategies, plan and manage social media presence, and create inbound marketing plans.
Campaign Execution: Run marketing campaigns across various platforms, manage budgets and timelines, and optimize campaigns for maximum customer focus.
Content Creation and Management: Manage and improve online content, ensuring it's SEO-friendly and user-friendly, and create engaging content for social media.
Data Analysis and Reporting: Track and analyze campaign performance, identify trends, and provide reports to senior management.
Collaboration: Work with internal and external stakeholders, including designers, developers, and sales teams, to ensure campaign alignment and success.
Staying Up-to-Date: Keep abreast of industry trends and best practices in digital marketing, including new platforms and technologies.