account manager
job responsibilities:
● management of social media channels.
● creating brand awareness by developing engaging, creative, and innovative content for regular posting, which enlightens audiences and promotes brand-focused messages.
● creating digital marketing strategies in accordance to client goals and requirements.
● taking care of the different aspects of digital marketing from seo, sem, social media marketing, content marketing, performance marketing, e-mail marketing etc.
● structuring behavioural aspects of potential customers.
● set and achieve account targets.
● ability to meet deadlines.
● regularly monitoring the competitor social media sites and creating analysis reports.
● tracking relevant social media influencers for various brands to enhance overall brand reputation and extend the reach through influencer channels.
● keep up to date with any social media trends.
● provide a social media performance report for the clients.
● train/assist the team members.
● planning of marketing strategies to help drive traffic, engagement & leads.
● responding to any mentions over social media.
● creating and promoting company blogs.
● audits and analyses social media presence, including digital advertising costs and returns.
● assist with the general day-to-day administrative tasks.
● excellent knowledge of research requirements for social media strategy.
● assigning creatives and videos and coordinating with the creative team.
● coordination with other team members and departments to develop social media timelines that coincide with ad campaigns, product releases and other brand messages.
● creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
● maintaining a secure database of all login credentials.
● exploring the potential value of social media sites that are not yet on our list.
● discussing and reporting the daily, pending and completed tasks to your reporting head.