Trade Marketing Jobs in India

We are seeking an experienced and result-driven Trade Marketing Manager to develop and execute trade marketing strategies that drive brand visibility, market penetration, and sales growth across assigned territories. The role involves close coordination with the sales team, distributors, and retailers to strengthen market presence and enhance channel performance.Key Responsibilities:1. Develop and implement trade marketing strategies aligned with sales objectives.2. Plan and execute BTL activities, retail branding, and promotional campaigns.3. Manage dealer/distributor schemes, trade offers, and incentive programs.4. Ensure effective in-store visibility, merchandising, and POSM deployment.5. Analyze market trends, competitor activities, and customer insights.6. Coordinate with sales teams to drive secondary sales and market coverage.7. Track campaign performance and prepare MIS and ROI analysis reports.8. Manage trade marketing budgets and optimize resource utilization.9. Conduct market visits to evaluate activation effectiveness.10. Strengthen relationships with channel partners and key accounts.

Urgent opening for Export Sales Head in Food Industry @ ChandigarhRequired Qualifications & ExperienceMBA / PGDM (Sales, Marketing, International Business) preferredGraduation in Commerce / Business / Food Technology is an advantage1018 years of experience in International FMCG / Food Export SalesMinimum 5+ years handling multi-ethnic / independent retail marketsStrong exposure to Canada / UK / EU / Middle East preferredThe Head Multi-Ethnic Independent Retail Markets (Export) will be responsible for driving revenue growth, market penetration, distributor expansion, and brand leadership across ethnic & independent retail channels globally. The role demands strong export sales strategy, distributor management, GTM execution, and cultural market understanding.Key Responsibilities:1. Market Expansion & Revenue GrowthLead end-to-end export business for multi-ethnic & independent retail marketsDevelop country-wise and region-wise expansion strategiesAchieve annual & quarterly sales, margin, and volume targetsIdentify new ethnic clusters, cities, and high-potential retail belts2. Distributor & Channel DevelopmentAppoint, onboard, and scale importers, distributors & master distributorsDrive secondary sales, retailer coverage, and shelf visibilityBuild strong relationships with ethnic wholesalers & independent chainsDefine distributor KPIs, incentives, and performance reviews3. Brand Building & Trade MarketingStrengthen brand presence in ethnic communities (Indian, South Asian, Middle Eastern, Asian, African stores)Plan and execute:In-store promotionsSampling & demosFestival-led activation (Diwali, Eid, Ramadan, Christmas, Vaisakhi, etc.)Coordinate with Marketing & Branding teams for localized campaigns4. Product Strategy & LocalizationAlign SKUs, pack sizes, pricing, and flavors to ethnic consumption patternsProvide market insights for:New Product Development (NPD)Private label & white-label opportunitiesEnsure compliance with local regulations, labeling& certifications5. Export Operations & Compliance (Strategic Oversight)Coordinate with logistics, planning, and finance teams for:Export documentationForecasting & inventory planningCredit cycles & risk managementEnsure smooth execution aligned with international trade norms6. Leadership & Cross-Functional CollaborationAct as Growth Leader for the multi-ethnic export verticalLead internal teams and external partners with ownership mindsetWork closely with:International MarketingSupply Chain & ProductionQuality & RegulatoryFinance & Compliance7. Data, Reviews & Strategic PlanningTrack performance through weekly dashboards & monthly reviewsLead 90-Day War Room execution with action-oriented outcomesPresent market insights, growth plans, and risks to leadershipKey Performance Indicators (KPIs)Export revenue & profitability growthDistributor activation & productivityRetail store penetration & shelf presenceMarket-wise sales velocityNew distributor onboardingBrand visibility & repeat off takeCompliance & execution efficiencySkills & CompetenciesExport sales & distributor management expertiseDeep understanding of ethnic consumer behaviorStrong negotiation & relationship-building skillsStrategic thinker with execution capabilityFinancial acumen (pricing, margins, credit)Leadership & stakeholder managementJob Type: Full-timeBenefits:Food provided

We are seeking an experienced and dynamic General Manager (Exports) to lead our export operations, business development, and strategic growth initiatives.The ideal candidate will have a proven track record in managing export functions, international sales, and team leadership.Key Responsibilities:Strategic Planning:Develop and implement the companys overall export and business strategy.Identify and prioritize target markets through research and analysis.Set export sales targets and design strategies to achieve them.Create and manage budgets for export and international business operations.Operations Management:Oversee the entire export process from procurement to final delivery.Ensure compliance with export laws, trade regulations, and quality standards.Manage logistics, warehousing, transportation, and customs clearance.Negotiate effectively with suppliers, international buyers, and freight forwarders.Sales & Marketing:Build and maintain strong relationships with international clients and partners.Develop and execute marketing strategies for global markets.Represent the company at trade fairs, exhibitions, and conferences.Conduct market research, monitor trends, and analyze competitor activities.Team Management:Lead, guide, and motivate a team of export professionals.Provide coaching, performance feedback, and training for development.Drive efficiency and accountability to meet organizational goals.Financial Management:Monitor export revenue, profitability, and cost control.Manage export financing, foreign exchange, and credit risk.Ensure timely invoicing, documentation, and payment collection.Relationship Management:Build strong relationships with government agencies, financial institutions, and trade associations.Represent the organization in international business forums and meetings.Qualifications & Skills:Bachelors or Masters Degree in Business Administration, International Trade, or related field.510 years of experience in export management or international business.Strong leadership, negotiation, and communication skills.Excellent understanding of export documentation, logistics, and compliance.Proficiency in MS Office and ERP systems preferred.

Role Summary:The Manager - Trade Marketing is responsible for executing trade marketing strategies, ensuring effective merchandising, managing assets, and supporting sales enablement initiatives across North East. The role focuses on driving execution excellence in the market, improving visibility, ensuring freezer deployment &maintenance, maintaining MIS, and coordinating closely with Sales teams to achieve business objectives. It requires moderate travel for business purpose. :Educational Qualification and Experience :