-Develop and execute a comprehensive social media strategy.-Create, curate, and manage all published content (images, video, written).-Monitor, listen, and respond to users in a social way while cultivating leads and sales.-Analyse key metrics and adjust strategies to meet business goals.-Collaborate with other departments to manage reputation, identify key players, and coordinate actions.-Develop and expand community and influencer outreach efforts.-Oversee design (e.g., cover images, profile pictures, and blog layout).-Design and create social ad campaigns, monitoring and reporting on their effectiveness.-Stay updated with the latest social media trends, tools, and technologies.-Provide regular reports on social media performance and suggest improvements.- Proven working experience in social media marketing or as a digital media specialist.- Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.Adequate knowledge of web design, web development, CRO, and SEO.Knowledge of online marketing and a good understanding of major marketing channels.Familiarity with paid social media advertising on platforms like Facebook, Instagram, and LinkedIn.Ability to work independently and within a team environment.A degree in communications, marketing, business, new media, or public relations is preferred.