-develop and execute a comprehensive social media strategy.
-create, curate, and manage all published content (images, video, written).
-monitor, listen, and respond to users in a social way while cultivating leads and sales.
-analyse key metrics and adjust strategies to meet business goals.
-collaborate with other departments to manage reputation, identify key players, and coordinate actions.
-develop and expand community and influencer outreach efforts.
-oversee design (., cover images, profile pictures, and blog layout).
-design and create social ad campaigns, monitoring and reporting on their effectiveness.
-stay updated with the latest social media trends, tools, and technologies.
-provide regular reports on social media performance and suggest improvements.
- proven working experience in social media marketing or as a digital media specialist.
- excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
adequate knowledge of web design, web development, cro, and seo.
knowledge of online marketing and a good understanding of major marketing channels.
familiarity with paid social media advertising on platforms like facebook, instagram, and linkedin.
ability to work independently and within a team environment.
a degree in communications, marketing, business, new media, or public relations is preferred.