Appticode Private Limited

Bhubaneswar, Odisha

We are looking for a creative and data-driven Digital Marketing Specialist to join our team. You will be responsible for developing, executing, and optimizing digital marketing campaigns across multiple channels to drive brand awareness, engagement, and lead generation. Key Responsibilities:Plan and execute digital marketing campaigns including SEO/SEM, email, social media, and display advertisingManage company website updates, blogs, and landing pages (WordPress or CMS tools)Perform keyword research and optimize website content for organic search visibility (SEO)Run paid campaigns (Google Ads, Facebook Ads, Instagram, LinkedIn)Monitor campaign performance and create performance reports using tools like Google Analytics, Meta Insights, etc.Design, build, and maintain social media presence across platforms (FB, Insta, LinkedIn, Twitter)Coordinate with graphic designers and content writers for creatives and ad copiesIdentify trends and insights, and optimize spend and performance based on the insights Skills & Qualifications:Bachelors degree in Marketing, Communications, or related fieldProven experience in digital marketing (minimum 12 years preferred)Hands-on experience with Google Ads, Facebook Ads Manager, SEO tools (Ahrefs, SEMrush), and Google AnalyticsKnowledge of email marketing platforms like Mailchimp, SendGrid, etc.Strong analytical and communication skillsFamiliarity with Canva, Adobe Creative Suite, or any design tools is a plusCertification in Google Ads or Meta Blueprint is an added advantage What We Offer:Competitive salary and performance bonusesFlexible working hours or remote optionsLearning & development opportunitiesSupportive and fast-growing work environment

We are seeking a creative and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our brand, products, and services. You will play a major role in enhancing brand awareness within the digital space and driving website traffic and acquiring leads/customers.Key Responsibilities:Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.Maintain and grow the companys social media presence on platforms like Facebook, Instagram, LinkedIn, Twitter, etc.Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).Identify trends and insights and optimize spend and performance based on the insights.Brainstorm new and creative growth strategies.Collaborate with internal teams to create landing pages and optimize user experience.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.Manage and improve content across digital channels (website, blogs, email newsletters).Stay up-to-date with the latest digital marketing trends and best practices.Requirements:Bachelor's degree in Marketing, Digital Media, or a related field.13 years of proven experience in a digital marketing role.Hands-on experience with SEO, Google Ads, Google Analytics, Facebook Ads Manager, and other marketing tools.Proficiency in content marketing and social media strategies.Strong analytical skills and data-driven thinking.Excellent written and verbal communication skills.Experience with CRM and email marketing tools is a plus (e.g., HubSpot, Mailchimp).Preferred Skills:Basic knowledge of HTML, CSS, and website management.Familiarity with design tools like Canva, Adobe Photoshop, or Illustrator.Knowledge of e-commerce marketing is a bonus.