Orion Consulting Service Kundanahalli, Bangalore

The organizations today are facing challenging times with their marketing. Organizations are now handling more channels, more audiences and more geographies than ever before. The biggest challenge is proving being the ROI on the marketing efforts. While there is no simple solution to proving the value of marketing activities, most agree that the most useful metrics are lead generation and conversion rates. The objectives that frequently get top priorities in the marketing efforts are thought leadership, customer relationships and brand awareness. Digital marketing provides key opportunities to meet business goals, being one of the most cost effective channels. However the budget allocations are sometimes not in commensurate with their potential returns and marketers feel they have more to achieve with less.