Digital Marketing Specialist## DepartmentMarketing## Reports ToMarketing Manager / Head of Marketing## Job SummaryWe are looking for a creative, data-driven, and results-oriented Digital Marketing Specialist to develop, implement, and optimize digital marketing campaigns that increase brand awareness, generate leads, and drive business growth. The ideal candidate has experience across multiple digital channels, including social media, search engines, email marketing, content marketing, and paid advertising.## Key Responsibilities* Plan, execute, and optimize digital marketing campaigns across multiple online channels.* Manage social media platforms, including content creation, scheduling, engagement, and performance tracking.* Develop and implement SEO and SEM strategies to improve website visibility and search rankings.* Create, monitor, and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).* Manage email marketing campaigns, including newsletters, promotional emails, and automation workflows.* Produce and coordinate engaging content for websites, blogs, landing pages, and social media.* Monitor website performance using Google Analytics and other analytics tools.* Track campaign performance, analyze KPIs, and prepare regular marketing reports.* Conduct market research and competitor analysis to identify trends and growth opportunities.* Collaborate with designers, content creators, sales teams, and external agencies to execute marketing initiatives.* Manage the company's online reputation and respond to customer inquiries through digital channels.* Recommend new digital marketing strategies, tools, and technologies to improve performance.* Ensure brand consistency across all digital platforms.## Required Qualifications* Bachelor's degree in Marketing, Business Administration, Communications, or a related field.* 2