Social Media Optimization Job Vacancies in Udupi

Develop, implement, and manage digital marketing campaigns across platforms (Google, Facebook, Instagram, LinkedIn, etc.).Create engaging content for social media, website, email campaigns, and digital ads.Optimize website content and landing pages for SEO and lead generation.Manage paid advertising campaigns (Google Ads, Meta Ads, etc.) Monitor and analyze campaign performance using analytics tools, preparing regular reportsCollaborate with the admissions and academic teams to support student enrollment campaigns.Stay updated with the latest trends and best practices in digital marketing and the education sector.

Own the entire paid marketing strategy to acquire users through multiple paid channels in the most optimized manner. Tracking efficiencies of the marketing spend across channels including Facebook campaigns, Google UAC campaigns, Ad networks and social media campaigns. Be experimental in exploring new channels to drive traffic and acquisition which includes performance marketing through FB/AdWords. Liaison with the design team to experiment new creatives on daily/weekly basis. Set up daily performance reports to analyze the performance and further optimize campaigns.Who you are? Minimum 2 years of experience in leading and managing Facebook, Google AdWords UAC & Ad networks. Responsible for handling a campaign budget of more than 1000k per month. Should showcase a strong analytical skills and data-driven approach to marketing campaigns. Should be comfortable in writing various ad copies and brainstorming for new creative ideas. Should have a strong understanding of marketing tools such as FB power editor/Ads manager and Google AdWords. Well versed with analytics tools such as Firebase, Facebook Analytics, AppsFlyer, Google Analytics etc. Strong communication skills to speak to Ad networks, mobile publishers, OEMs and account managers. Strong decision making and negotiation skills to start new partnerships with external vendors.

Plan the social media Calendar in line with short- and long-term goals of the brand Shootand edit video and photo content for Instagram, LinkedIn and Facebook Able to designing info- graphics and email campaigns. Responsible for the ideation and execution of organic & paid digital campaigns Conceptualize & create social media content in video, stories, static formats. Increase organic engagement on social media through content creation, momentmarketing, trend analysis, social listening & social media analytics Drive effective paid media campaigns through efficient media planning, influencercollaborations Able to do Content writing (captions, short length & long length) Publish timely content across social media Manage and respond to DMs and comments Monitor and improve engagement for social media performance Stay up-to-date with the latest social media practices and trends