Digital Marketing Manager

AppInsight Technologies

§ own the entire paid marketing strategy to acquire users through multiple paid channels in the most optimized manner.

§ tracking efficiencies of the marketing spend across channels including facebook campaigns, google uac campaigns, ad networks and social media campaigns.

§ be experimental in exploring new channels to drive traffic and acquisition which includes performance marketing through fb/adwords.

§ liaison with the design team to experiment new creatives on daily/weekly basis.

§ set up daily performance reports to analyze the performance and further optimize campaigns.

who you are?

§ minimum 2 years of experience in leading and managing facebook, google adwords uac & ad networks.

§ responsible for handling a campaign budget of more than 1000k per month.

§ should showcase a strong analytical skills and data-driven approach to marketing campaigns.

§ should be comfortable in writing various ad copies and brainstorming for new creative ideas.

§ should have a strong understanding of marketing tools such as fb power editor/ads manager and google adwords.

§ well versed with analytics tools such as firebase, facebook analytics, appsflyer, google analytics etc.

§ strong communication skills to speak to ad networks, mobile publishers, oems and account managers.

§ strong decision making and negotiation skills to start new partnerships with external vendors.

• Experience

  2 - 5 Years

• No. of Openings

  1

• Education

  Professional Degree

• Role

  Digital Marketing Manager

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office