Digital Marketing Manager

AppInsight Technologies

§ Own the entire paid marketing strategy to acquire users through multiple paid channels in the most optimized manner.

§ Tracking efficiencies of the marketing spend across channels including Facebook campaigns, Google UAC campaigns, Ad networks and social media campaigns.

§ Be experimental in exploring new channels to drive traffic and acquisition which includes performance marketing through FB/AdWords.

§ Liaison with the design team to experiment new creatives on daily/weekly basis.

§ Set up daily performance reports to analyze the performance and further optimize campaigns.

Who you are?

§ Minimum 2 years of experience in leading and managing Facebook, Google AdWords UAC & Ad networks.

§ Responsible for handling a campaign budget of more than 1000k per month.

§ Should showcase a strong analytical skills and data-driven approach to marketing campaigns.

§ Should be comfortable in writing various ad copies and brainstorming for new creative ideas.

§ Should have a strong understanding of marketing tools such as FB power editor/Ads manager and Google AdWords.

§ Well versed with analytics tools such as Firebase, Facebook Analytics, AppsFlyer, Google Analytics etc.

§ Strong communication skills to speak to Ad networks, mobile publishers, OEMs and account managers.

§ Strong decision making and negotiation skills to start new partnerships with external vendors.

Experience : 2 - 5 Years

No. of Openings : 1

Education : Professional Degree

Role : Digital Marketing Manager

Industry Type : IT-Hardware & Networking / IT-Software / Software Services

Gender : [ Male / Female ]

Job Country : India