job title: social media manager (b2b domain)
role overview:
we are looking for a passionate and skilled social media manager to lead our social media efforts.
with 4+ years of experience in social media management within the b2b sector, you will be
instrumental in shaping our social media presence and strategy. this role requires a creative thinker
with the ability to craft compelling content, develop strategic plans, and execute them across various
platforms.
key responsibilities:
social media strategy and execution:
collaborate with internal stakeholders to develop and implement a comprehensive social
media strategy that aligns with our brand values, target audience, and business objectives.
conduct market research and competitor analysis to stay ahead of trends and ensure our
strategy remains relevant and effective.
set clear goals and kpis to measure the success of social media initiatives and provide
regular performance reports.
content creation and management:
write compelling and engaging copy for social media posts that resonate with our b2b
audience and reflect our brands voice and messaging.
develop, curate, and schedule high-quality content tailored to various social media platforms
including twitter, instagram, linkedin, and others.
design and execute social media campaigns, including content calendars, promotions, and
events.
community engagement:
monitor and manage social media interactions, responding to comments, messages, and
mentions in a timely and professional manner.
foster relationships with industry influencers, partners, and key stakeholders to enhance
brand visibility and credibility.
analytics and optimization:
analyze social media performance data to identify trends, insights, and opportunities for
improvement.
adjust strategies and tactics based on performance metrics and feedback to optimize results
and achieve business goals.
collaboration and coordination:
work closely with the marketing team, sales team, and other departments to ensure social
media efforts support broader company initiatives and campaigns.
coordinate with external agencies and freelancers as needed for specialized tasks or
projects.
qualifications:
bachelors degree in marketing, communications, business, or a related field.
4+ years of experience in social media management, specifically within the b2b domain.
proven track record of developing and executing successful social media strategies and campaigns.
strong writing skills with the ability to create engaging and persuasive content.
proficiency in social media management tools (., hootsuite, buffer) and analytics platforms (.,
google analytics, linkedin analytics).
excellent understanding of social media platforms including twitter, instagram, linkedin, and others,
and their respective best practices.
ability to work independently and manage multiple projects simultaneously in a fast-paced
environment.
strong analytical skills with the ability to interpret data and make data-driven decisions.