Search Engine Optimization Specialist Fresher Jobs in Chennai

Seeking a Digital Marketing Executive based in Anna Salai, Chennai with 0-4 years of experience. The role involves creating and implementing digital marketing strategies to drive online traffic and engagement. Responsibilities include managing social media accounts, email campaigns, and SEO efforts to increase brand visibility and lead generation.The ideal candidate should be a female graduate with a passion for digital marketing. They should possess strong analytical skills to track and optimize campaign performance. Proficiency in social media platforms, email marketing tools, and SEO techniques is essential. The ability to stay updated on industry trends and adapt to new digital marketing technologies is crucial for success in this role. The candidate should also have excellent communication and organizational skills to collaborate with internal teams and external stakeholders effectively.

1. Conduct keyword research to identify relevant and high-traffic keywords for our product categories and blog content.2. Analyze competitor keywords and performance.3. Optimize website content, meta descriptions, headers, and tags for targeted keywords.4. Ensure website content aligns with SEO best practices and guidelines.5. Create and optimize blog posts, product descriptions, and other web content.6. Collaborate with the content team to develop SEO-friendly content.7. Identify and fix technical SEO issues such as broken links, site speed, and mobile usability.8. Assist in optimizing the website structure and URL hierarchy.9. Develop and implement link-building strategies to increase domain authority.10. Reach out to relevant websites and blogs for guest posting and backlink opportunities.11. Monitor and analyze website performance using SEO tools like Google Analytics, Google Search Console, and otherSEOsoftware.

Job SummaryResearching & Writing Content for Blogs, websites, presentations, etc.Candidates with Digital Marketing experience or Course Completion status.Writing Creative concepts for Facebook pages and other social sites of Top Brand CompaniesStrong interest in Content Writing and/or Digital Marketing.Responsibilities and DutiesResearch industry-related topics (combining online sources, interviews and studies)Write clear marketing copy to promote our products/servicesPrepare well-structured drafts using Content Management SystemsProofread and edit blog posts before publicationCoordinate with marketing and design teams to illustrate articlesConduct simple keyword research and use SEO guidelines to increase web trafficPromote content on social mediaIdentify customers needs and gaps in our content and recommend new topicsUpdate website content as neededRequired Experience, Skills and QualificationsProven work experience as a Content Writer, Copywriter or similar roleExperience doing research using multiple sourcesFamiliarity with web publicationsExcellent writing and editing skills in EnglishHands-on experience with Content Management Systems (e.g. WordPress)Excellent skills in Written & Spoken English & Impeccable Grammar.Overflowing Creativity and Fresh IdeasSpontaneity in developing Content

Conducting extensive research on industry-related topics to develop original content.Creating in-depth user guides, FAQs, technical overviews, and in-product help documentation.Developing content for blogs, articles, product descriptions, social media, and the company website.Identifying customers needs and making relevant recommendations to address gaps in the company's current content strategy.Gathering information from subject matter experts to develop, organize, and write procedure manuals, technical specifications, and process documentation.Working knowledge of SEO and applying it for content marketing.Owning an end-to-end content creation and dissemination process.