Carrying out keyword research(BELOW 1 YEAR OF EXPERIENCE)Advanced Google Ad words managementOnline Reputation ManagementTracking metrics such as organic traffic, conversion rates and time spent on page using platforms such as Google Analyticsmonitoring and reporting on search trends and SEO performanceanalysing websites and social media pages to make recommendations for improvementperforming competitor analysis to identify content gaps and areas for improvement in website designstaying up to date with new SEO, social media and digital marketing industry trends, tools and practices, which are constantly changingusing Excel spreadsheets to compile reportsimplementing link-building strategiesmaking suggestions for SEO-friendly content creationproviding keyword insights and SEO advice for other teams within the organisation