Search Engine Optimization Expert Job Vacancies in Jalandhar

Job SummaryWe are looking for a creative and enthusiastic Social Media Content Creator to build and manage engaging content for our sports goods brand. The role focuses on creating visual and written content that highlights our products, manufacturing quality, and sports performance across social media platforms.Key Responsibilities Create engaging content (images, videos, reels, stories, and captions) for social media platforms such as Instagram, Facebook, LinkedIn, and YouTube Showcase sports products, product usage, training, and performance-based content Plan and maintain a monthly content calendar aligned with brand goals and launches Shoot and edit short videos, reels, and product demos (basic editing required) Coordinate with marketing, design, and production teams for content ideas Manage posting schedules and ensure consistent brand voice and visual identity Monitor social media trends, sports events, and competitor activity Respond to comments and messages to improve audience engagement Track performance metrics and share content insightsRequirements & Skills Bachelors degree or relevant certification in Media, Marketing, or a related field 14 years of experience in social media content creation (sports or consumer brands preferred) Strong creative skills in photography, videography, and copywriting Working knowledge of editing tools (Canva, Adobe, CapCut, etc.) Understanding of social media platforms and algorithms Passion for sports, fitness, or sporting goodsPreferred Qualifications Experience creating content for sports brands or manufacturing businesses On-camera confidence and ability to work with athletes or trainers Basic knowledge of paid social ads is a plus

Key ResponsibilitiesWebsite Operations & Management Manage daily website operations, ensuring uptime, performance, and functionality Update and maintain product catalogs (sports equipment, apparel, accessories, SKUs, specs, pricing) Upload new product launches, seasonal collections, and discontinued items Ensure accurate categorization, filtering, and navigation for B2B and/or B2C usersContent & Merchandising Coordinate with marketing and product teams to publish banners, landing pages, and campaigns Manage product descriptions, size charts, technical specifications, certifications, and images Ensure brand consistency across all website contentE-commerce & Order Support (if applicable) Monitor product availability, stock status, and pricing accuracy Coordinate with logistics and sales teams on order issues, returns, or discrepancies Support distributor and dealer portals where applicableSEO, Analytics & Performance Implement basic on-page SEO updates (meta tags, URLs, image optimization) Monitor website traffic, user behavior, and conversions using tools like Google Analytics Track and report key website KPIs and improvement opportunitiesTechnical Coordination Liaise with developers, hosting providers, and third-party vendors for bug fixes and enhancements Conduct regular website testing for broken links, errors, and mobile responsiveness Ensure website security updates, backups, and compliance________________________________________Required Skills & Qualifications Bachelors degree in IT, Marketing, Digital Media, or related field 25 years of experience managing websites or e-commerce platforms Hands-on experience with CMS platforms (WordPress, Shopify, Magento, or similar) Strong understanding of product-heavy websites and catalog management Basic knowledge of HTML, CSS, and website best practices Familiarity with Google Analytics, Search Console, and SEO fundamentals High attention to detail and strong coordination skills________________________________________Preferred / Nice to Have Experience in sports manufacturing, sports goods, footwear, or apparel industry Knowledge of B2B portals, distributor management, or ERP integrations Experience handling large SKU volumes Understanding of UI/UX principles and conversion optimization Exposure to digital marketing campaigns and performance tracking________________________________________Key Performance Indicators (KPIs) Website uptime and error-free performance Accuracy and timeliness of product updates Page load speed and mobile responsiveness Traffic growth and engagement metrics Reduction in website-related customer or distributor issues