Roles and Responsibilities1. Develop and execute short-term & long-term successful SEO strategies2. Conducting keyword research, identifying content scope/strategy to guide content teams3. Review technical SEO issues and recommend fixes4. Optimize website content and landing pages based on user intent, UX, and mobile-first approach5. Direct off-page optimization projects (e.g. link-building)6. Collect data and report on traffic, rankings and other SEO aspects7. Keep abreast of SEO and integrated marketing trends8. Competition analysis to identify gaps and trends9. Create regular SEO reports and monitor performance metrics10. Define business requirement and co-ordinate with technology team to get SEO recommendations implemented and track impact of each SEO initiative11. Managing SEO agency,12. Continuously updating the website based on fresh SEO trends, Google core updates, and internet marketing industry trends.Desired Candidate Profile:- Fluent in technical SEO aspects Ability to priorities SEO implementations based on expected business impact, and effort required. Comfortable working in strong performance focused digital role with a keen eye for optimization opportunities. Strong understanding of different attribution models