Search Engine Marketing Specialist Job Vacancies in Mumbai

Job Title: Digital Marketing Executive / SpecialistExperience: 25 yearsLocation: Mumbai CentralSalary: As per market standardsJob Description:Were looking for a dynamic and results-driven Digital Marketing professional with 25 years of experience to join our team in Mumbai Central. The ideal candidate should have hands-on experience in planning, executing, and optimizing digital marketing campaigns across channels like Google, Meta (Facebook/Instagram), and LinkedIn.This is a full-time, in-office role based in Mumbai Central, working 6 days a week (Monday Saturday) from 11:00 am to 7:00 pm.Key Responsibilities: Plan and execute paid and organic digital campaigns Manage SEO, SEM, and social media marketing Analyze performance data and generate insights Coordinate with content and design teams for creatives Stay updated with digital trends and platform changesRequirements: Proven experience in digital marketing (25 years) Familiarity with tools like Google Ads, Analytics, Meta Business Suite, SEO tools Strong analytical and communication skills Ability to work independently and manage multiple campaigns

Key Requirements:- 10+ years of experience in digital marketing. Agency experience is preferred- Have a postgraduate degree in Marketing, Business Administration or related field.- Expert proficiency in digital marketing tools including Google Analytics, Search Console, SEO tools, social media management platforms, and digital advertising platforms (Google/Meta Ads).- Strong understanding of marketing automation, CRM systems, AI/ML applications, content management systems, email marketing platforms, and basic web development/UX principles- Excellent communication skills (both verbal and written) with the ability to articulate complex ideas clearly and persuasively.- Creative solution thinker with a passion for digital innovation.- Strong analytical skills, data-driven thinking, and a results-oriented approach.- Up-to-date with the latest trends and best practices in online marketing and measurement.- Strategic thinker with strong business acumen and negotiation skills.- Strong stakeholder management abilities, including experience collaborating effectively with sales teams.- Adaptable and quick to learn new technologies with an enthusiasm for continuous learning and professional growth.

Job Description Role Title : Content Specialist Function : Marketing Reports To : Deputy Manager- L&D Location : Mumbai (Vashi)Company ProfileFinulent is an innovative global corporation with a strong commitment to crafting cutting-edge solutions across a broad spectrum of industries. Our expertise encompasses the design and development of renewable power facilities, environmentally conscious architectural projects, efficient transportation solutions, state-of-the-art information network infrastructure, bespoke swimming pool designs, and detailed CAD drafting. With a team of highly skilled engineers and industry thought leaders, we are committed to delivering exceptional results and driving innovation.Mission (Why does this role exist?) and Scope (About the Job)Responsible for creating, editing, and managing content across various platforms to ensure it aligns with the companys brand and marketing objectives.Involves collaboration with multiple departments to produce engaging, high-quality content that drives traffic, engagement, and conversion. Execute all aspects related to social media outreach, SEO optimization, brand building, direct campaigns, training content creating and more. Responsible for planning, implementing, and managing the digital marketing strategy of the company .Key Responsibilities and Outcomes (What the Person needs to accomplish in the role?)1) Content Strategy2)Content Creation & Management3. Social Media 4. SEO and Digital Marketing5. Communication and Brand Alignment Strategy

We are seeking a skilled digital marketer proficient in WordPress to develop and execute effective online marketing strategies that enhance brand visibility and drive traffic.Key Responsibilities:Develop and manage digital marketing campaigns across various channels.Optimize website content and landing pages for SEO.Collaborate with content creators and designers to produce engaging material.Analyze performance metrics and adjust strategies accordingly.Manage WordPress site updates, themes, and plugins.Qualifications:Bachelors degree in Marketing or related field.2+ years of digital marketing experience, specifically with WordPress.Strong understanding of SEO, PPC, and analytics tools.Excellent communication and project management skills.

Job Description: Digital Marketing SpecialistWe are seeking an experienced and result-driven Digital Marketing Specialist to join our marketing team. Are you passionate about creating and executing optimization strategies to grow organic traffic. If so, we have an exciting opportunity for you!Company Overview:We are a fast-growing AI and Tech services company providing innovative solutions to businesses across Canada and the USA. Our mission is to revolutionise the industry with groundbreaking technologies that empower our clients to thrive in the digital age.Role Overview:As a Digital Marketing Specialist, you'll be a key player in driving our online success, orchestrating a range of strategies to boost brand awareness, generate leads, and engage our audience. You'll focus on SEO and Social Media Marketing (SMM), ensuring our website shines in search results and our social presence thrives.Responsibilities:Craft a Winning SEO Strategy: Develop and execute a comprehensive SEO plan, encompassing both on-page optimization (keyword research, content optimization, technical SEO) and off-page strategies (link building, social media engagement, brand promotion).Social Media Mastery: Manage and grow our social media presence, creating engaging content, interacting with our audience, and running targeted campaigns across platforms like Facebook, Instagram, Twitter, etc. Data-Driven Insights: Analyze website and social media data to understand audience behavior, campaign performance, and identify areas for improvement. Use your findings to refine strategies and maximize results.Content Creation and Collaboration: Collaborate with our marketing team to develop compelling content for website, social media, and email marketing, ensuring it aligns with our SEO strategy and resonates with our target audience.Stay Ahead of the Curve: Keep abreast of the latest digital marketing trends, tools, and best practices, continuously evolving our strategies to sta

We are seeking a dynamic and results-oriented Digital Marketing Executive with at least 2 - 4 years of experience to join our fast-paced marketing team. As a Digital Marketing Executive, you will play a crucial role in developing and implementing digital strategies to strengthen our online presence and drive business growth.

1. SEO: Developing and implementing strategies for improved organic search rankings, conducting keyword research, and staying updated on industry trends.2. SEM: Planning, executing, and optimizing campaigns across platforms like Google Ads, conducting keyword research, and managing budget allocation.3. Paid Ads: Creating and executing paid advertising campaigns on platforms like Facebook Ads, monitoring ad performance metrics, and collaborating with creative teams.4. Performance Marketing: Implementing strategies for measurable results and ROI, utilizing data analytics, and working with cross-functional teams.5. Campaign Management: Planning, executing, and managing digital marketing campaigns, monitoring performance, and conducting post-campaign analysis.6. Budgeting: Developing digital marketing budgets, allocating resources effectively, monitoring spending,and providing regular reports to senior management.

Create, implement and manage custom SEO strategy to improve rank, conversion, and overall traffic Develop and implement link-building campaigns Performing ongoing keyword research including discovery and expansion of keyword opportunities Optimize website content, landing pages, and paid search copy to ensure high-quality scores and low bounces Researching and implementing content recommendations for organic SEO success Stay up to date with the latest Google algorithm changes as well as SEO and digital marketing trends and best practices. Monitor and evaluate search results and performance across major search channels to improve rankings and understand SEO strategy performance Performing ongoing keyword discovery, expansion and optimization Researching and implementing search engine optimization recommendations Researching and analyzing competitor links and onsite strategies Working with the development team to ensure SEO best practices are properly implemented on newly developed code Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.Requirements Relevant Experience of minimum 3-4 years Hands-on experience in link building Must have a proven track record of driving results (SERP rank, traffic, engagement, and conversions) Hands-on experience with web analytics tools & search engine referral tracking/benchmarking tools (Google Analytics, Google Tag Manager, SEMrush, Moz, etc.) Familiarity with HTML, CSS, JavaScript is preferred Understanding of technical-SEO fundamentals (page markup & schemas, URL structures, site crawl performance, server vs. client-side rendering, caching & CDNs, XML, etc.) Ability to manage multiple projects and work efficiently in a fast-paced, results-driven environmentRemuneration Fixed Salary Performance Bonus Employee Stock Option Plan (ESOPs)

Creating/Managing Paid campaigns on Facebook, Instagram, Twitter, LinkedIn, and other social media networks.Creating/Managing Paid Campaigns on Google AdWords & Display Networks.Should be well versed with Facebook Ads Manager/ Business ManagerWill be involved in Digital Strategy for Lead Generation and Visibility Campaigns.Should have worked with a team of SEO.Execute and manage all online marketing activities (SEO / SEM / PPC / Google Ad-words / Social Media Marketing / Content Marketing / Email marketing etc.) including campaign management, keywords targeting, optimization based on data-driven strategies, etc.Optimizing ad copies and landing pages for better results.Experiment with various advertising channels and track conversions to figure out - what works best for the company.Keyword research using various toolsGenerating reports & analyzing account performance. SMO, PPC, ORM, Web designers, Graphic Designers, Content WritersWill closely work with the CEO & Sales VPS in order to have direct alignment with the business goal & aiming at the revenue target set.Should have managed budgets of minimum10-20 Lacs per month for performance marketing.Should be comfortable with strategizing, planning, and execution of the campaigns. Should have experience handling a team ofPerformance marketing executives.Should have worked on PPC platformsSuch as Google ads, FB ads, Linkedin ads eticShould be able to optimize the CPL keeping in mind both lead flow and quality.Should understand the sales funnel very well.Should be well versed with digital analytics.Should be exposed to sales automation.Working in all areas of SEM, including PPC, SEO, and Social media channels and updating our blog.

We require one Digital Sales Executive for our 28 Year old Company based in Goregaon (E).Candidates from Western line staying near Goregaon will be considered.Responsible for Planning and Implementing Online Marketing Strategies, Handling Social Media, Manage Campaigns, TELECALLING, etc.

Develop and manage web presence, including Facebook account and other social media business accounts. Integrated social learnings to sales and project managers for increased efficiencyRecognized emerging trends at conferences, bringing technology and ideas to company for brand leadersCreated and published necessary forms into digital documents that increased efficiency.

Manage all aspects of Google Ad campaigns Create and optimize ad campaigns and paid search landing pages Analyse and optimize ad campaigns to increase return on investment (ROI) Use Google Ads to drive a variety of online marketing campaigns Analyse and optimize pay-per-click (PPC) campaigns to increase ROI Manage and optimize display campaigns across multiple devices Develop PPC strategies to increase online visibility Collaborate with a team of marketers, Google Ads specialists, and engineers

FULL TIME _ WORK FROM HOME _ 6 DAYS A WEEKResponsibilities Develop optimization strategies that increase the company's search engine results rankingsResearch SEO keywords to use throughout the company's website and marketing materialsSet measurable goals that demonstrate improvement in marketing effortsMonitor daily performance metrics to understand SEO strategy performanceEfficiently communicate with other marketing professionals to align goalsCollaborate with others within the marketing department to manage SEO strategyWrite compelling and high-quality website content, including blog posts and page descriptionsUpdate content and website links for maximum optimization and search engine rankings

The ideal candidate will analyze, review, and implement changes to websites so they are optimized for search engines. This candidate will be able to implement actionable strategies that will improve site visibility.Responsibilities:- Review and analyze client sites for areas needing improvementPrepare detailed strategy reportsCreate and launch campaignsImprove clients 'rank' in major search engines.

Company : HersheysPosition : Digital MarketingExperience : 3 Yrs- 4 YrsSalary : 8 K to 12 KLocation : MumbaiCandidate Preferred only from FMCG SectorJob Responsibilities :- Make an overall plan and strategy for generating online demand by exploring all the social and digital media for the selected brands.- Have a target based plan and work out RoI on all the promotions put together.- Develop and run paid and unpaid social media (FB, Instagram, Youtube, Twitter, Linkedin, etc) advertisements/campaigns eg. PPC, like campaigns etc.- Ideate and execute multiple online advertisement campaigns.- Have an idea of e-commerce and work closely with the e-commerce department for all the need based requirements.- Explore all the third party online platforms for listing of the brands.- Manage research studies that yield rich insights into consumer online behaviour and key motivational/attitudinal behaviour. Finding the relevant keywords, most searched words in the category and daily hits etc.- Develop a total understanding of online target audience and mindset modes. Targeting the consumer by geography, pin code, age, gender, online behaviour etc.- Managing all social media forums of all the brands and companies with regular posts and engagement campaigns.- Search engine optimization- Managing the website (basic functioning) with backend software.- Provide Campaign performance reporting and analysis like CTR, Conversion rate etc- Evaluating customer research/ market conditions & customer data- Strong understating of current digital marketing Concepts & Strategy / best practice- Analytical mindset & critical thinking- Identify leaders & influencers (Internal & External) & engage them in brand activities- Liaise with Marketing and Sales team to ensure brand consistency- Providing insights on the market updates!- Be available as a resource for Digital Senior Marketing Executive who need as

Job descriptionWe are seeking an individual with a strong knowledge and passion for digital marketing to join our marketing team. He/She will implement and manage effective SEO & SEM activities for all brands of the company.Responsibilities and Duties1. Knowledge of on page SEO/SEM strategiesa. Planning & Execution of SEO & SEM strategies to improve organic trafficb. Keyword and Competitor analysisc. Link building tactics to improve rankings Organic Search Results.d. Knowledge of SEO optimization techniquese. Awareness of search engine guidelines so as to prevent violation.2. Knowledge of Off page SEO strategies:a. Guest, Blog, classified Postingsb. Link Analysis and Link building Techniquesc. Article Submissionsd. Social Bookmarkinge. Experience in one way, two way & three way link exchange through mails, webmaster & submissions.f. Should have good database of webmasters for link exchange3. Knowledge of Social Media Marketinga. Social media strategy to create meaningful customer engagement and brand awarenessb. Experience of promotions on Social media sites like Face book, G+, twitter, LinkedIn etc.c. Develop suitable content strategy to engage customer and solicit required responsed. Knowledge of social media optimization techniques research/segmentation/targeting etc4. Online Lead generationa. Create online strategy for lead generationb. PPC/display/social media paid marketingc. Email Marketingd. Landing page creation and optimization5. Campaign management skillsa. Design and manage online & offline campaignsb.Track , measure and analyze performance of digital campaignsC. Email campaign and customer journey experienceDesired profile:Digital marketer with minimum 5 years of experienceHands-on experience of tools like Zoho CRM & Excel (Pivot tables, Vlookup, multiple sheets integration).Well-versed with Facebook Ads Manager, Ads reporting, Custom pixel integrations, Google ads manager, Google Anal

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.Measures and reports performance of all digital marketing campaigns and assesses against goals Identifies trends and insights and optimizes spend and performance based on the insights.Brainstorms new and creative growth strategies through digital marketing.Plans, executes, and measures experiments and conversion tests.Collaborates with internal teams to create landing pages and optimize user experience.Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.Identifies critical conversion points and drop off points and optimizes user funnels.Collaborates with agencies and other vendor partners.Evaluates emerging technologies.Provides thought leadership and perspective for adoption where appropriate.

Responsibilities: Since you are a specialist you should scale up clients business. (Strategic bidding, budgetmanagement, campaign enhancement and optimization.) We dont expect much but to achieve overall client & Company objective in terms of businesstargets. Goes without saying the Client meetings, internal weekly, monthly & quarterly reviews. Execute campaigns across multiple search engines. And if you are the PPC/SEM expert, we are sure with your skills of Analytical thinking, resultoriented approach, Proficient in excel & Good communications and presentation skills. Last but very important Strong analytics & decision-making skills to identify the problem areas &ability to take immediate corrective actions.Must to have: B.com/M.com qualified but if you love numbers and get your way around, we are looking foryou. Smart & Good in communication skills. Ability to provide logical reasoning.Good to have: Knowledge and experience of working on other biddable platforms like Facebook advertising Strong working knowledge of Google Analytics or any other Web & Mobile Analytics Software. Google AdWords Professional.

DescriptionThe Digital Marketing Executive is responsible for on-line marketing across digital platforms and supporting the global marketing teams.Requirements-Creating and execution of Ad campaigns on Google and Bing-Creating campaign reports and analysis on campaign and ad effectiveness-Monitoring and managing different digital advertising platforms in use-Continuously monitoring /Tracking the reputation of the brand on Google and Bing-Coordinate monthly calls with client to review account performance and recommendationsAnalyse online statistics; overall trends and subsets by Sites/Rating/Keywords, identify on-going trends and potential mitigation solutions.-Provide daily, weekly and quarterly analysis to the management.*This job includes working for different time zones.Ideal candidates should have 1-2 years of work experience in Google Ads and Bing Ads management.Candidate with global exposure will be preferred

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.Maintaining our social media presence across all digital channels.Should collaborate with team members for the completion of ad campaigns.

Job descriptionWe are seeking an individual with a strong knowledge and passion for digital marketing to join our marketing team. He/She will implement and manage effective SEO & SEM activities for all brands of the company.Responsibilities and Duties1. Knowledge of on page SEO/SEM strategiesa. Planning & Execution of SEO & SEM strategies to improve organic trafficb. Keyword and Competitor analysisc. Link building tactics to improve rankings Organic Search Results.d. Knowledge of SEO optimization techniquese. Awareness of search engine guidelines so as to prevent violation.2. Knowledge of Off page SEO strategies:a. Guest, Blog, classified Postingsb. Link Analysis and Link building Techniquesc. Article Submissionsd. Social Bookmarkinge. Experience in one way, two way & three way link exchange through mails, webmaster & submissions.f. Should have good database of webmasters for link exchange3. Knowledge of Social Media Marketinga. Social media strategy to create meaningful customer engagement and brand awarenessb. Experience of promotions on Social media sites like Face book, G+, twitter, LinkedIn etc.c. Develop suitable content strategy to engage customer and solicit required responsed. Knowledge of social media optimization techniques research/segmentation/targeting etc4. Online Lead generationa. Create online strategy for lead generationb. PPC/display/social media paid marketingc. Email Marketingd. Landing page creation and optimization5. Campaign management skillsa. Design and manage online & offline campaignsb.Track , measure and analyze performance of digital campaignsC. Email campaign and customer journey experienceDesired profile:Digital marketer with minimum 5 years of experienceHands-on experience of tools like Zoho CRM & Excel (Pivot tables, Vlookup, multiple sheets integration).Well-versed with Facebook Ads Manager, Ads reporting, Custom pixel integrations, Google ads manager, Google Anal

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.Maintaining our social media presence across all digital channels.Should collaborate with team members for the completion of ad campaigns.

We require one Digital Sales Executive for our 28 Year old Company based in Goregaon (E).Candidates from Western line staying near Goregaon will be considered.Responsible for Planning and Implementing Online Marketing Strategies, Handling Social Media, Manage Campaigns, TELECALLING, etc.