Assist in the formulation of strategies to build a lasting digital connection with consumersPlan and monitor the ongoing company presence on social media (Twitter, Facebook, linked in, Instagram, etc.)Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awarenessBe actively involved in SEO efforts (keyword, image optimization, etc.)Prepare online newsletters and promotional emails and organize their distribution through various channelsProvide creative ideas for content marketing and update the websiteCollaborate with designers to improve user experienceMeasure the performance of digital marketing efforts using various Web analytics tools (Google Analytics, WebTrends, etc.)