Research Executive Job Vacancies in Coimbatore

Job Description - Digital Marketing ExecutiveCompany: Sharas Venture Private Limited (Graciss Menstrual Care)Location: Coimbatore, Tamil NaduDepartment: MarketingReports To: Marketing Manager / FounderAbout the RoleWe are looking for a creative, data-driven, and performance-oriented Digital Marketing Executive to strengthen the online presence of Graciss Menstrual Care. The ideal candidate will be responsible for planning and executing digital marketing campaigns, managing social media, generating leads, improving website traffic, and driving online sales across D2C and marketplace channels.Key ResponsibilitiesDigital MarketingPlan, execute, and optimize digital marketing campaigns.Generate leads and drive online sales through paid and organic channels.Improve website traffic, customer engagement, and conversion rates.Monitor campaign performance and optimize ROI.Social Media ManagementManage Instagram, Facebook, LinkedIn, YouTube, and other social media platforms.Create and schedule engaging content, reels, and campaigns.Monitor audience engagement and respond to customer interactions.Increase followers, reach, and brand awareness.Performance MarketingManage Meta (Facebook & Instagram) Ads.Manage Google Ads (Search, Display, Shopping & YouTube).Optimize campaigns based on CPC, CTR, CPA, and ROAS.Conduct A/B testing for creatives and landing pages.SEO & Website ManagementImprove website SEO and organic search rankings.Optimize website content and landing pages.Coordinate with developers for website improvements.Monitor website performance using Google Analytics and Search Console.Content MarketingCoordinate blogs, product pages, email campaigns, and promotional content.Support product launches and seasonal campaigns.Collaborate with graphic designers and content creators.Maintain brand consistency across all digital channels.E-commerce MarketingDrive traffic and sales for Shopify, Amazon, Flipkart, and Meesho.Plan marketplace promotional campaigns.Coordinate with the E-commerce team to improve product visibility.Monitor marketplace advertising performance.Analytics & ReportingTrack campaign performance and prepare daily, weekly, and monthly reports.Analyze website traffic, customer behavior, and sales performance.Provide actionable insights to improve marketing effectiveness.Monitor marketing budgets and ROI.QualificationsBachelor's Degree in Marketing, Business Administration, Commerce, Mass Communication, or a related field.MBA (Marketing) or Digital Marketing Certification is preferred.2-5 years of experience in Digital Marketing, preferably in FMCG, D2C, Consumer Goods, Healthcare, or E-commerce.Required SkillsTechnical SkillsGoogle AdsMeta Ads ManagerSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Google Analytics (GA4)Google Search ConsoleSocial Media MarketingEmail MarketingContent MarketingShopify MarketingMarketplace Advertising (Amazon & Flipkart Ads)Canva or Adobe Creative Suite (Basic)Microsoft ExcelGoogle SheetsMarketing Automation ToolsSoft SkillsCreative ThinkingAnalytical SkillsCommunication SkillsCopywritingProblem SolvingTime ManagementAttention to DetailMultitaskingTeam CollaborationAdaptabilityKey Performance Indicators (KPIs)Website Traffic GrowthLead GenerationOnline Sales RevenueReturn on Ad Spend (ROAS)Cost Per Acquisition (CPA)Conversion RateSocial Media Engagement & Follower GrowthOrganic Search RankingEmail Campaign PerformanceCampaign ROIBrand Reach & AwarenessTimely Marketing Reports