Plan, execute, and optimise campaigns across Facebook & Instagram, Google Ads, and LinkedIn Ads Develop paid media strategies aligned with business objectives Manage campaign budgets, targeting, bidding, audiences, and conversion tracking Monitor CPL, CPA, CTR, ROAS, conversions, and other key metrics Conduct A/B testing and optimise campaigns based on performance data Analyse campaign performance and provide actionable insights Prepare regular performance reports Collaborate with creative, content, SEO, and strategy teams Take ownership of campaign performance and optimisationMandatory Requirements Hands-on experience with ALL THREE platforms is compulsory: Facebook & Instagram Ads Google Ads LinkedIn Ads