Performance Marketer Job Vacancies in Kolkata

Role: PPC ManagerExperience: 8+ YearsDepartment: Digital Marketing / Performance MarketingEmployment: Type Full-TimeReporting To: Head of Marketing / Digital Marketing LeadSalary Range: 9.5 LPA to 12 LPARole Overview We are looking for an experienced PPC Manager with strong hands-on expertise in planning, executing, optimizing, and scaling paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, and other relevant performance marketing platforms. The candidate should be analytical, ROI-focused, and capable of driving quality leads, conversions, and measurable business growth.The candidate must also have practical knowledge of implementing AI tools in day-to-day performance marketing work. This includes using tools such as Claude, ChatGPT, Gemini, Perplexity, and other AIpowered platforms for campaign research, ad copy ideation, audience analysis, reporting automation, competitor research, workflow improvement, and productivity enhancement.Key Responsibilities1. Campaign Strategy & Planning Plan and execute paid media strategies across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, and other platforms. Build full-funnel PPC campaigns for awareness, lead generation, remarketing, and conversions. Conduct audience research, competitor analysis, keyword research, and campaign forecasting. Define campaign objectives, budgets, KPIs, expected outcomes, and optimization roadmaps.2. Google Ads Management Manage Search, Display, Performance Max, Shopping, YouTube, and Remarketing campaigns. Conduct keyword research, negative keyword management, ad copy testing, and bid optimization. Optimize campaigns for CPL, CPA, ROAS, conversion rate, lead quality, and budget efficiency. Monitor Quality Score, impression share, search terms, auction insights, and conversion performance.3. Meta, LinkedIn & Paid Social Campaigns Plan and manage campaigns on Facebook, Instagram, LinkedIn, and other paid social platforms. Create audience segmentation, retargeting funnels, lookalike audiences, and creative testing plans. Coordinate with design and content teams to improve ad creatives, messaging, landing pages, and CTAs. Analyze campaign performance by audience, creative, placement, device, geography, and funnel stage.4. AI Implementation in Day-to-Day PPC Work Use AI tools such as Claude, ChatGPT, Gemini, Perplexity, and other relevant AI platforms to improve campaign planning, research, content ideation, and execution speed. Apply AI for keyword expansion, competitor research, landing page analysis, ad copy variations, headline testing, and campaign hypothesis creation. Use AI-assisted workflows for reporting summaries, performance insights, dashboard interpretation, and weekly optimization recommendations. Identify opportunities to automate repetitive PPC tasks such as reporting, data interpretation, creative brief generation, lead quality analysis, and internal campaign documentation. Collaborate with marketing, content, design, and automation teams to integrate AI into campaign workflows without compromising quality, accuracy, or brand standards.5. Tracking, Analytics & Reporting Set up and monitor conversion tracking using GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, Conversion APIs, and relevant CRM integrations. Prepare weekly and monthly performance reports with actionable insights and next-step recommendations. Track CTR, CPC, CPL, CPA, ROAS, conversion rate, lead quality, impression share, and budget utilization. Identify campaign gaps, wasted spend, tracking issues, and opportunities for scale.6. Optimization & Growth Continuously test ad copies, landing pages, audiences, bidding strategies, creatives, and campaign structures. Improve campaign performance through A/B testing, funnel analysis, data-led optimization, and AIsupported insights. Work with landing page, SEO, content, and sales teams to improve conversion quality and sales outcomes. Manage budgets efficiently and scale high-performing campaigns.7. Team & Stakeholder Coordination Coordinate with internal teams, designers, developers, content writers, sales teams, and automation teams. Present campaign performance, insights, and recommendations to management, clients, or stakeholders. Mentor junior PPC executives and guide them on campaign execution, reporting, optimization, and responsible use of AI tools. Maintain clear communication around campaign priorities, deadlines, blockers, and outcomes.Required Skills & Experience 8+ years of hands-on experience in PPC, paid media, or performance marketing. Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads, and Microsoft Ads. Advanced knowledge of GA4, Google Tag Manager, conversion tracking, remarketing, pixel/tag implementation, and CRM integrations. Practical knowledge of using AI tools such as Claude, ChatGPT, Gemini, Perplexity, and similar platforms in day-to-day marketing workflows. Ability to implement AI for campaign research, ad copy testing, reporting automation, audience insights, competitor analysis, and productivity improvement. Strong understanding of lead generation, ecommerce, B2B, B2C, SaaS, EdTech, and service-based campaign models. Ability to manage medium to large advertising budgets with performance accountability. Excellent analytical, reporting, problem-solving, and campaign audit skills. Strong knowledge of ad copywriting, landing page optimization, funnel strategy, and creative testing. Experience in campaign forecasting, media planning, performance audits, and ROI optimization.Preferred Qualifications Google Ads certification preferred. Meta Blueprint certification will be an added advantage. Experience in EdTech, IT services, B2B lead generation, SaaS, ecommerce, or agency campaigns preferred. Experience handling national and international campaigns will be an added advantage. Prior experience in team mentoring or client-facing performance reviews is preferred. Experience using AI tools for PPC optimization, reporting, workflow automation, and strategic planning will be an added advantage.Key Performance Indicators Lead volume and lead quality improvement. Cost per lead and cost per acquisition control. Return on ad spend and revenue impact. Conversion rate improvement across campaigns and landing pages. Budget utilization and reduction in wasted ad spend. Campaign scalability and performance consistency. Quality of reporting, insights, and optimization recommendations. Effective adoption of AI tools to improve productivity, reporting speed, and campaign optimization quality

WE'RE HIRING PERFORMANCE MARKETING SPECIALIST Location: Kolkata On-site Employment: Full-time Salary: No bar for the right candidateAbout the RoleSolve Axis is looking for a Performance Marketing Specialist to manage and scale paid acquisition across our growing portfolio of brands, including SolveLegalX, SolveGlobalX, OK Acquired, and Solve Desk.The ideal candidate should be hands-on with Google Ads & Meta Ads, data-driven, and capable of turning advertising spend into measurable business growth.Key Responsibilities Plan, execute, optimize & scale Google and Meta campaigns Manage lead generation, remarketing & customer acquisition campaigns Track and analyze CPL, CPA, CAC, Conversion Rate & ROAS Manage campaign budgets and allocate spend based on performance Conduct market, competitor, audience & search-intent research Test creatives, audiences, offers, messaging & landing pages Work with Design, Content & Tech teams on creatives, tracking and conversion optimization Prepare performance reports with clear insights and next-step recommendations Use AI tools to improve research, analysis, reporting and campaign executionWhat We're Looking For 2-3+ years of hands-on Performance Marketing experience Experience personally managing 3-4 lakh+ monthly ad spend Strong expertise in Google Ads & Meta Ads Experience with GA4, GTM, Meta Pixel & conversion tracking Strong analytical, research and problem-solving skills Good understanding of ad creatives, funnels and conversion journeys Practical experience with AI-assisted marketing workflows Ability to manage campaigns across multiple brands Strong communication, ownership and execution skillsWhy Join Us?Work directly with the Founders & CMO and gain hands-on exposure to multiple brands, customer segments, funnels and growth strategies. Interested candidates can share their rsum along with:Monthly ad budgets personally managed + platforms/campaign types2-3 campaigns you are proud of, including objective, spend, CPL/CAC, conversion rate & ROASA brief note on what you changed to improve performanceWe value real ownership, analytical thinking and measurable outcomes over a polished CV.Interested candidates can share their updated resume at: hr@solveaxis.com

Designation: Performance MarketerLocation: Kolkata Experience: 2 to 5+ years Shift: Day Timing: 9.30 AM to 6.30 PM (5-Days working)Job Type: Full-time Salary: Up to 40,000 (depending on experience and skills)NOTE: Interested candidates can share thier CVs at anshika.qtonix@gmail.com or Whatsapp to 8249718916.Feel free to share this with anyone in your network who might be a great fit!Responsibilities: Develop and execute effective Google Ads (AdWords) campaigns to drive traffic, leads, and conversions for our clients. Conduct in-depth keyword research and analysis to identify high-performing search terms relevant to client goals. Create compelling ad copy aligned with the clients brand voice to attract and convert the target audience. Implement and manage ad extensions, audience targeting, bidding strategies, and conversion tracking. Continuously monitor and analyze campaign performance, identifying areas for improvement and applying optimization strategies. Provide regular performance reports and clear insights to clients, highlighting key metrics and results. Maintain ongoing client communication to understand campaign goals, gather requirements, and align strategies accordingly. Collaborate with the design and content teams to ensure ad creatives are engaging, on-brand, and visually appealing. Proactively identify and recommend opportunities for performance improvement and campaign scaling. Stay current with PPC trends, Google Ads updates, and industry best practices. Work closely with other digital marketing team members to deliver integrated, multi-channel marketing strategies. Requirements: Proven experience as a Google Ads Specialist, with a strong track record of managing and optimizing campaigns. Experience handling multiple client accounts and budgets across different industries. Proficient in keyword research, A/B testing, bidding strategies, and audience segmentation. Strong understanding of conversion tracking, attribution models, and campaign analytics. Hands-on experience with Google Analytics, Tag Manager, and other reporting tools. Excellent analytical and problem-solving skills with the ability to generate actionable insights from data. Strong written and verbal communication skills, including client reporting and campaign strategy discussions. Ability to manage time effectively and meet deadlines in a fast-paced environment. Google Ads certifications and familiarity with additional PPC platforms (like Bing Ads, Facebook Ads) are a plus. Benefits:- Work from home Option ( In Emergency Case) Salary on Time Every Saturdays & Sundays Week off No over time 14 paid leaves in a year National & International Holidays Official Tour Company Details: Qtonix Software is a CMMI Level 3 and ISO-certified leader in digital marketing, web development, and mobile app solutions. With 13+ years of excellence, weve served 1,500+ global clients, achieving a 96% satisfaction rate. Our portfolio includes 1,299+ digital marketing campaigns, 300+ websites, and 50+ mobile apps. Headquartered in Bhubaneswar, we operate a dedicated marketing office in Kolkata.

Position: Digital Marketing ExpertLocation: Central Avenue, KolkataTiming: 11am to 8pmWeek off: TuesdayExperience: Minimum 5 years in performance marketing in google ads and facebook ads preferably from edtech sectorSalary: upto 65000 per monthIMMEDIATE JOINERS PREFERREDKey Responsibilities:Campaign Management:Plan, execute, and optimize performance marketing campaigns across channels like Google Ads, Facebook Ads, Instagram, and other relevant platforms.Develop A/B testing strategies to optimize creative and targeting for better conversion rates.Analytics and Reporting: Monitor and analyze key metrics to assess the effectiveness of marketing campaigns. Generate detailed reports on campaign performance, ROI, and provide actionable insights to improve future strategies.Optimization: Continuously optimize ad copy, landing pages, and bidding strategies to maximize the effectiveness of campaigns.Utilize data analysis tools to refine target audiences and improve conversion rates.Budget Management: Manage and allocate advertising budgets efficiently to achieve maximum ROI.Forecast and report on campaign spend and performance against KPIs.Collaborative Strategy Development: Work closely with content creators, graphic designers, and other marketing team members to ensure consistent and effective messaging.Collaborate with the product team to align marketing strategies with PrepMeds overall business goals.Market Research: Stay up-to-date with the latest industry trends, digital marketing strategies, and competitor analysis.Research and implement new marketing strategies to stay ahead in the competitive market.RequirementsBachelors degree.Minimum 5 years of experience in digital marketing preferably in edtech.Strong knowledge in google ads.Send your resume at hrm@prepmed.in