PPC Specialist Female Jobs in Kolkata

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  • 2 - 2 yrs
  • 1.8 Lac/Yr
  • Kolkata
Internet Marketing Online Marketing Social Media Marketing Google Adwords Social Media Optimization Mobile Marketing PPC
Job Title: Digital Marketing ExecutiveJob Summary:We are looking for a result-driven Digital Marketing Executive with hands-on experience in SEO and Social Media Advertising. The candidate will be responsible for planning, implementing, and optimizing digital marketing strategies to increase brand awareness, generate quality leads, and drive online conversions.Key Responsibilities: Search Engine Optimization (SEO):Conduct keyword research and competitor analysis.Implement on-page SEO (meta tags, content optimization, internal linking).Manage off-page SEO activities (backlink building, outreach, directory submissions).Optimize website performance, speed, and mobile responsiveness.Monitor rankings and traffic using tools like Google Analytics, Search Console, SEMrush, etc.Prepare SEO performance reports and recommend improvements. Social Media Advertising:Plan, create, and manage paid ad campaigns on Facebook, Instagram, LinkedIn, and Google Ads.Design audience targeting strategies to maximize ROI.Monitor campaign performance and optimize ads for better CTR and conversions.Manage ad budgets effectively and ensure cost-efficient lead generation.Conduct A/B testing for creatives, ad copies, and landing pages.Generate weekly/monthly campaign performance reports. Additional Responsibilities:Develop engaging content for social media platforms.Coordinate with graphic designers and content teams.Track website traffic, user behavior, and campaign performance.Stay updated with the latest digital marketing trends and algorithm changes.Required Skills & Qualifications:Minimum 12 years of experience in Digital Marketing.Strong knowledge of SEO (On-page & Off-page).Hands-on experience with Facebook Ads Manager & Google Ads.Understanding of analytics tools (Google Analytics, Search Console).Basic knowledge of Canva/Photoshop is an advantage.Excellent communication and analytical skills.Education:Graduate (Marketing / IT / Business preferred)Preferred Skills:Experience in lead generation campaigns.Knowledge of WordPress or basic website management.Understanding of email marketing and automation tools.
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  • 4 - 6 yrs
  • 4.0 Lac/Yr
  • Kolkata
Digital Marketing Search Engine Marketing Lead Generation Google Adwords Keyword Research PPC Analytical Skills
Job Title: Digital Marketing Executive (Meta Ads Specialist)(Female Candidate Required)Job Location: Kolkata, IndiaIndustry: IT-Software / Software Services / Digital MarketingJob Type: Full-TimeExperience Required: 4 to 6 YearsNo. of Openings: 2Salary Range: 3,00,000 4,00,000 Per AnnumJob SummaryWe are looking for a result-driven Digital Marketing Executive with strong hands-on experience in Meta (Facebook & Instagram) Ads and performance-based marketing. The ideal candidate should be capable of planning, executing, optimizing, and analyzing paid ad campaigns to generate high-quality leads and measurable ROI.This role is best suited for a female professional who is analytical, creative, and performance-focused.Key ResponsibilitiesPlan, create, and manage Meta (Facebook & Instagram) paid ad campaigns.Design ad creatives (basic copy + creative coordination) and A/B test ads.Optimize campaigns for leads, conversions, reach, and ROI.Monitor daily ad spend, CTR, CPC, CPA, ROAS, and other KPIs.Perform audience targeting, retargeting, and lookalike audience creation.Analyze campaign performance using Meta Ads Manager & Analytics tools.Generate regular performance reports and actionable insights.Coordinate with content/design teams for ad creatives and landing pages.Continuously experiment with ad formats, creatives, and funnels.Ensure budget optimization and performance scaling.Key Skills RequiredStrong expertise in Meta Ads (Facebook & Instagram Ads)Performance Marketing & Lead GenerationCampaign Optimization & ScalingAudience Targeting & RetargetingAd Analytics & ReportingA/B Testing & Conversion OptimizationBasic understanding of creatives & ad copiesGood communication and coordination skillsPreferred Candidate Profile46 years of proven experience in paid digital advertising.Prior experience in lead generation, education, IT, finance, or service-based campaigns preferred.Hands-on experience with Meta Ads Manager is mandatory.Analytical mindset with performance-driven approach.Female candidates only.Based in or willing to work from Kolkata.Why Join UsPerformance-focused role with growth opportunities.Exposure to high-budget, conversion-driven campaigns.Professional and supportive work environment.Opportunity to scale campaigns and take ownership.
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