Hiring For Digital Marketing Executive (Female Candidates Only)

Job Title: Digital Marketing Executive (Meta Ads Specialist)

(Female Candidate Required)

Job Location: Kolkata, India

Industry: IT-Software / Software Services / Digital Marketing

Job Type: Full-Time

Experience Required: 4 to 6 Years

No. of Openings: 2

Salary Range: 3,00,000 4,00,000 Per Annum

Job Summary

We are looking for a result-driven Digital Marketing Executive with strong hands-on experience in Meta (Facebook & Instagram) Ads and performance-based marketing. The ideal candidate should be capable of planning, executing, optimizing, and analyzing paid ad campaigns to generate high-quality leads and measurable ROI.

This role is best suited for a female professional who is analytical, creative, and performance-focused.

Key Responsibilities

Plan, create, and manage Meta (Facebook & Instagram) paid ad campaigns.

Design ad creatives (basic copy + creative coordination) and A/B test ads.

Optimize campaigns for leads, conversions, reach, and ROI.

Monitor daily ad spend, CTR, CPC, CPA, ROAS, and other KPIs.

Perform audience targeting, retargeting, and lookalike audience creation.

Analyze campaign performance using Meta Ads Manager & Analytics tools.

Generate regular performance reports and actionable insights.

Coordinate with content/design teams for ad creatives and landing pages.

Continuously experiment with ad formats, creatives, and funnels.

Ensure budget optimization and performance scaling.

Key Skills Required

Strong expertise in Meta Ads (Facebook & Instagram Ads)

Performance Marketing & Lead Generation

Campaign Optimization & Scaling

Audience Targeting & Retargeting

Ad Analytics & Reporting

A/B Testing & Conversion Optimization

Basic understanding of creatives & ad copies

Good communication and coordination skills

Preferred Candidate Profile

46 years of proven experience in paid digital advertising.

Prior experience in lead generation, education, IT, finance, or service-based campaigns preferred.

Hands-on experience with Meta Ads Manager is mandatory.

Analytical mindset with performance-driven approach.

Female candidates only.

Based in or willing to work from Kolkata.

Why Join Us

Performance-focused role with growth opportunities.

Exposure to high-budget, conversion-driven campaigns.

Professional and supportive work environment.

Opportunity to scale campaigns and take ownership.

• Experience

  4 - 6 Years

• No. of Openings

  2

• Education

  Graduate (Professional Degree)

• Role

  Digital Marketing Executive

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  Female

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  62, Vivekananda Road, Health Institute Rd, near Matri Sadan Hospital, Kolkata, West Bengal 700065