Performance Marketer Female Jobs in Delhi

A Performance Marketing Specialist drives, manages, and optimizes digital advertising campaigns (paid search, social, display) to maximize ROI, user acquisition, and conversion rates. They analyze data, manage budgets, test ad creatives, and use platforms like Google Ads and Meta Ads Manager to meet strict KPI targets.Key ResponsibilitiesCampaign Management: Plan, execute, and optimize paid campaigns across channels (Google, Meta, LinkedIn).Data Analysis & Reporting: Create dashboards, analyze performance metrics (CTR, CPA, ROAS), and provide actionable insights.Budget Optimization: Allocate and adjust budgets to high-performing campaigns to maximize return on investment.Testing & Optimization: Conduct A/B testing on ad creatives, landing pages, and audience targeting to improve conversion rates.Strategy Development: Collaborate with creative and marketing teams to develop innovative, data-driven marketing strategies.Keyword & Audience Research: Perform deep-dive research to identify new opportunities and target audience segments.Required Skills & QualificationsExperience: Usually 2+ years of experience in performance marketing or digital advertising.Platforms: Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and LinkedIn Ads.Analytical Skills: Strong ability to analyze data sets and translate them into strategic actions.Technical Skills: Knowledge of conversion funnels, SEO/SEM, and tracking tools.Mindset: Results-oriented, detail-oriented, and able to work in a fast-paced environment.Performance Metrics (KPIs)Return on Ad Spend (ROAS)Cost Per Acquisition (CPA)Conversion Rate (CR)Click-Through Rate (CTR)Cost Per Click (CPC)

Key responsibilities:1. Identify new business opportunities: Research and analyze market trends to identify potential areas for business growth.2. Develop and implement business strategies: Create and execute strategies to penetrate new markets and increase revenue.3. Build and maintain relationships: Establish and maintain relationships with clients, partners, and stakeholders to drive business growth.4. Lead sales efforts: Direct sales teams to achieve revenue targets and drive business development activities.5. Drive business expansion: Expand the company's market reach by exploring new business opportunities and partnerships.Required skills and expectations:1. 4-8 years of experience in business development or related field: Demonstrated experience in driving business growth and achieving revenue targets.2. Strong communication and negotiation skills: Ability to effectively communicate with clients, partners, and internal teams to drive business objectives.3. Proven track record of successful business development: Demonstrated ability to identify new business opportunities and drive business expansion.4. Strong leadership and team management skills: Ability to lead and motivate sales teams to achieve business goals.5. Analytical and strategic mindset: Ability to analyze market trends, develop business strategies, and make data-driven decisions for business growth.