Digital Marketing Executive Job Vacancies in Lower Parel

Developing engaging social media strategies.Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos)Design and implement social media strategy to align with business goalsManaging social media platforms of the organization.Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures and blog layout)Scheduling social media posts.Engaging followers with regular company updates.Creating brand awareness to gain audience attention.Responding to the comments on social media on time.Preparing social media engagement and activities reports.

Responsibilities Help setting up correct ad tech, ad tracking and reporting. Work with other teams and 3rd parties for proper implementation. Drive analysis and insight generation to feed proper decision making Develop performance marketing campaigns across a range of channels such as paid search, ads, Facebook / social media ads, retargeting, display, and affiliate programs Work with Google, Facebook and agencies to determine areas of opportunity and drive customer acquisition improvements through constant optimizations Grow sales and measure performance against ROI and KPI targets Develop A/B testing ideas and test targeting and creative variations for performance improvements Work closely with the rest of the internal team as well as external partners to optimize online content and improve conversion rates Identify new channels and opportunities for growth and test their effectiveness Work with technical On-boarding, sales, development, marketing and product teams to identify and solve issues blocking advertiser performanceProvide oversight and root cause analysis of issues affecting advertisersRequirements:Experience in E- Commerce and Digital Marketing preferably within the fashion industryA proven track record of successful paid marketing campaignsIn-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networksHands on experience in handling marketing budgets and forecasting/reporting resultsOutstanding communication, presentation and leadership skillsExcellent organizational and time management skillsStrategic thinker with great analytical skills

We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team!As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy. We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.Digital Marketing Executive duties and responsibilities Build, plan and implement the overall digital marketing strategy Manage the strategy Manage and train the rest of the team Stay up to date with the latest technology and best practices Manage all digital marketing channels Measure ROI and KPIs Prepare and manage a digital marketing budget Oversee all the company's social media accounts Manage and improve online content, considering SEO and Google Analytics Build an inbound marketing plan Forecast sales performance trends Motivate the digital marketing team to achieve goals Monitor competition and provide suggestions for improvement Digital Marketing Executive requirements Experience in developing and implementing digital marketing strategies Good knowledge of all different digital marketing channels Good knowledge and experience with online marketing tools and best practices Hands-on experience with SEO/SEM, Google Analytics and CRM software Familiarity with web design Sense of ownership and pride in your performance and its impact on a companys success Critical thinker and problem-solving skills Team player Good time-management skills Great interpersonal and communication skills Degree in Marketing, Digital technologies or relevant field Job Type: Full-time Job Type: Full-timeEducation: Bachelor's (Preferred) Experience: Digital marketing: 1 year (Preferred) Location: Lower Parel (Mumbai)

Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan Market through various channels and segment databases working with large customer data sets Plan and execute all digital marketing campaigns for our clients and our company Raising brand awareness and online presence through digital marketing projects and campaigns Design, build and maintain our social media presence Brainstorm new and creative growth strategies Identifies trends and insights, and optimizes spend and performance based on the insights. Cater our present set of clients and develop business with new clients Work closely with our team of graphic designers Understand and take briefs from the clients and communicate the same to the designers

Role - Executive - Social Media MarketingMain Tasks and Responsibilities Maintain and update customer database on regular basis. Create social media campaigns- content ideation, creation, and posting as per schedule Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends. Create and send Whatsapp Messages and Images. Research and monitor activity of company competitors and potential collaborations Generate content from the studio of various loose flowers, arrangements, BTS, videos, and other relevant activities that can be used for our Digital marketing Design season-wise floral catalogs with appropriate product information & pricing for sharing with different enquirers. Develop moodboard for various themed concepts for the purpose of sales pitching Plan and manage paid campaigns on all active platforms with the sole objective to generate leads. Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.