We are seeking a highly motivated Lead Generation Specialist to join our performance marketing team. Youll be responsible for generating high-quality leads across industries and managing them until successful conversion. Youll also run performance ads on platforms like Google, Meta, and LinkedIn and optimize them based on results.Key ResponsibilitiesPlan, execute, and optimize paid ad campaigns (Google, Meta, LinkedIn, etc.)Identify, generate, and nurture B2B/B2C leads via campaigns, email sequences, outreach, and CRMCreate and optimize landing pages for better conversionQualify and follow up with leads until they convert into clientsCollaborate with the content, tech, and strategy teams to craft persuasive messagingMaintain and report weekly performance metrics, CPL, CTR, ROI, etc.Manage lead pipelines in CRM and automate follow-up flowsRequired Skills and QualificationMinimum 1 year of experience in lead generation Strong understanding of digital platforms: Google Ads, Facebook Ads, LinkedIn CampaignsExperience using CRM tools (like HubSpot, Zoho, or similar)Familiarity with lead magnets, funnels, landing pages, and A/B testingGood communication & copywriting skillsBasic knowledge of analytics (GA4, Meta Pixel, UTM tracking, etc.)Self-starter, results-oriented, and data-driven mindsetWhat You GetFixed monthly pay of 20,000Incentive bonus for every successful lead conversionWork-from-home flexibility for the first 2 monthsOpportunity to work on diverse projects with startups, e-commerce, NGOs, and SaaS brandsFast-paced growth environment with future team leadership possibilities