- Detail market research Carry out target market research to create a database of target audience with learned attributes.- Managing target audience database Clean and update the database on a regular basis to ensure the contact lists are up to date. Transfer social media advertising including LinkedIn and/or Facebook contacts to HubSpot.- Advertising Run advertising experiments on LinkedIn and other social media pages to expand the lead search- Metrics analysis Evaluate past and current metrics of marketing activities to determine the best course of action. Assess future trends.- Competitor analysis - Carry out competitor analysis through secondary research