- Detail market research – Carry out target market research to create a database of target audience with learned attributes.
- Managing target audience database – Clean and update the database on a regular basis to ensure the contact lists are up to date. Transfer social media advertising including LinkedIn and/or Facebook contacts to HubSpot.
- Advertising – Run advertising experiments on LinkedIn and other social media pages to expand the lead search
- Metrics analysis – Evaluate past and current metrics of marketing activities to determine the best course of action. Assess future trends.
- Competitor analysis - Carry out competitor analysis through secondary research