- Assist the team in the development of the overall digital marketing strategy- Implement digital marketing activities across a broad range of digital marketing channels (SMO,Social Media, Email, Mobile, Display)- Manage and maintain the companys owned media including websites, mobile apps, andemail/CRM software- Manage the creation of relevant and engaging digital content for publishing onto various digitalplatforms- Manage social media marketing campaigns- Manage digital advertising campaigns(SMO, Display, Social,)- Set up conversion, pixel, and event tracking on the website and across various digital platforms- Conduct research on market trends, brands audiences and competitors, and end-to-endconsumer journey to drive engagements and conversions- Analyze digital marketing analytics reports and share insights with the team to developoptimization plans- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologiesand share insights with the rest of the team