- Assist the team in the development of the overall digital marketing strategy
- Implement digital marketing activities across a broad range of digital marketing channels (SMO,
Social Media, Email, Mobile, Display)
- Manage and maintain the company’s owned media including websites, mobile apps, and
email/CRM software
- Manage the creation of relevant and engaging digital content for publishing onto various digital
platforms
- Manage social media marketing campaigns
- Manage digital advertising campaigns(SMO, Display, Social,)
- Set up conversion, pixel, and event tracking on the website and across various digital platforms
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end
consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop
optimization plans
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies
and share insights with the rest of the team