- assist the team in the development of the overall digital marketing strategy
- implement digital marketing activities across a broad range of digital marketing channels (smo,
social media, email, mobile, display)
- manage and maintain the company’s owned media including websites, mobile apps, and
email/crm software
- manage the creation of relevant and engaging digital content for publishing onto various digital
platforms
- manage social media marketing campaigns
- manage digital advertising campaigns(smo, display, social,)
- set up conversion, pixel, and event tracking on the website and across various digital platforms
- conduct research on market trends, brand’s audiences and competitors, and end-to-end
consumer journey to drive engagements and conversions
- analyze digital marketing analytics reports and share insights with the team to develop
optimization plans
- stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies
and share insights with the rest of the team