Roles and ResponsibilitiesDevelop optimization strategies that increase the search engine result rankings.Research SEO keywords to use throughout the website and marketing materials.Set measurable goals that demonstrate improvement in marketing effortsMonitor daily performance metrics to understand SEO strategy performanceCollaborate with the marketing department to manage SEO strategyManage SEO Strategy execution in accordance with the SEO KPIs.Devise SEO content strategies & link-building campaigns to achieve higher rankings in Search Engines.Monitor and resolve customer tracking through various Interfaces - GA, GTM, etcUse Google Tools such as Google Tage Manager, webmaster & analytics to evaluate current progress/issuesCommunication to team and management on project development, timelines, and resultsCoordinate with Technical Department to get the Technical Issues resolvedUpdate content and website links for maximum optimization and search engine rankings.