Vocally

Kolkata, West Bengal

Duties/Responsibilities:-Strategize, execute, monitor, and manage campaigns across multiple platforms such as Google AdWords, Facebook Ads Manager, and Google Shopping Ads-Oversee growth in performance to meet clients business goals and strategies.-Manage the platforms daily budgets, billing reconciliation, and spend pacing in adherence to allocations and desired return-Map ad formats to advertising objectives-Plan and Optimize landing page testing-Report on key performance indicators and lead generation initiatives-Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads A/B testing.-Collaborate with marketing teams to discover, test data-driven ways to optimize performance-Build Budget Recommendations & media plans-Document campaign evolution to monitor the overall performance and identify best practices.-Present account reviews internally as well as to clients over client reporting calls.-Explore new opportunities to grow campaigns more efficiently and effectively-Ensure a data-led approach to all activity, creating a clear test & learn strategyRequired Skills/Abilities:-At least 2 years of experience in running media campaigns within an agency or affiliate environment.-3+ years of relevant experience with focus on content development & marketing-Bachelors Degree or Diploma in Digital Marketing.-Have previous experience of handling Ad campaigns.-Have strong liaising, reporting and communication skills.-Have a strong working knowledge of Google AdWords, Social Media Ads, Programmatic, App-Install and Native Banner ads.-Expertise in creating content for different digital platforms.-Strong organizational and analytical skills, and a very good eye for detail.-A good, confident grasp of the MS Office suite, Excel in particular-A good head for numbers and working with large sets of data-A good understanding of Business, B2B and B2C models-A strong desire to compete and a drive to succeed