Travancore Tales

Electronic City, Bangalore

Location: Electronic City, Bangalore (On-site)About the Role:Travancore Tales Video Agency is seeking a Digital Marketing Manager to Plan , manage Branding and Marketing campaigns for various B2B/ B2C brands , across Meta (Linkedin, Facebook & Instagram) and Google platforms (YouTube, Google Display Network, etc.). The role involves end-to-end campaign execution, performance monitoring, optimization, and reporting.Key Responsibilities1. Brand Building & Creative Strategy* Develop brand identity, content pillars, and tone of voice.* Create and execute high-impact content calendars for social media and e-commerce.* Conceptualize and lead photo/video shoots, ensuring content is platform-optimized.* Track social media KPIs (reach, engagement, follower growth) and optimize for performance.2. Social Media Growth & Engagement* Devise strategies to grow followers, reach, and engagement across Instagram, Facebook, LinkedIn, and YouTube.* Stay ahead of trends and implement viral content ideas (especially for reels & short-form video).* Influencer Marketing and UGC strategy3. Performance Marketing* Plan, launch, and optimize Meta Ads and Google Ads campaigns.* Set up tracking via Meta Pixel, GA4, GTM, and Merchant Center.4. Creative Campaigns & Brand Activation* Plan and execute innovative campaigns like festival launches, influencer marketing collaborations,* Identify growth hacks and low-cost marketing opportunities to improve ROI.* SEO & Content: Conduct keyword research, oversee on-page & off-page SEO, and collaborate on content planning.* Email & CRM Marketing: Set up and automate flows on Klaviyo/Mailchimp/Zoho. Focus on engagement and retention.* Analytics & Reporting: Monitor key metrics on GA4, GTM, Looker Studio. Deliver clear performance reports.* Conversion Optimization: Optimize landing pages and customer journeys through A/B testing and funnel audits.* Client Relationship Management: Act as the lead point of contact for assigned clients, ensuring timely and successful delivery of digital solutions according to their goals.Key Requirements:* 2 years hands-on experience in digital campaigns* Proficiency in Meta Ads Manager & Google Ads (YouTube & Display).* Strong analytical skills with Excel/Google Sheets.* Excellent communication & time management skills.* Experience with branding and upper-funnel campaigns preferred.