Hiring For Digital Marketing Manager

Travancore Tales

location: electronic city, bangalore (on-site)

about the role:


travancore tales video agency is seeking a digital marketing manager to plan , manage branding and marketing campaigns for various b2b/ b2c brands , across meta (linkedin, facebook & instagram) and google platforms (youtube, google display network, etc.). the role involves end-to-end campaign execution, performance monitoring, optimization, and reporting.

key responsibilities

1. brand building & creative strategy

* develop brand identity, content pillars, and tone of voice.

* create and execute high-impact content calendars for social media and e-commerce.

* conceptualize and lead photo/video shoots, ensuring content is platform-optimized.

* track social media kpis (reach, engagement, follower growth) and optimize for performance.

2. social media growth & engagement

* devise strategies to grow followers, reach, and engagement across instagram, facebook, linkedin, and youtube.

* stay ahead of trends and implement viral content ideas (especially for reels & short-form video).

* influencer marketing and ugc strategy

3. performance marketing

* plan, launch, and optimize meta ads and google ads campaigns.

* set up tracking via meta pixel, ga4, gtm, and merchant center.

4. creative campaigns & brand activation

* plan and execute innovative campaigns like festival launches, influencer marketing collaborations,

* identify growth hacks and low-cost marketing opportunities to improve roi.

* seo & content: conduct keyword research, oversee on-page & off-page seo, and collaborate on content planning.

* email & crm marketing: set up and automate flows on klaviyo/mailchimp/zoho. focus on engagement and retention.

* analytics & reporting: monitor key metrics on ga4, gtm, looker studio. deliver clear performance reports.

* conversion optimization: optimize landing pages and customer journeys through a/b testing and funnel audits.

* client relationship management: act as the lead point of contact for assigned clients, ensuring timely and successful delivery of digital solutions according to their goals.

key requirements:

* 2 years’ hands-on experience in digital campaigns

* proficiency in meta ads manager & google ads (youtube & display).

* strong analytical skills with excel/google sheets.

* excellent communication & time management skills.

* experience with branding and upper-funnel campaigns preferred.

• Experience

  1 - 2 Years

• No. of Openings

  1

• Education

  B.Arch, B.B.A, B.Tech, Any Bachelor Degree

• Role

  Digital Marketing Manager

• Industry Type

  Advertising / MR / PR / Events

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office