Hiring For Digital Marketing Manager

Location: Electronic City, Bangalore (On-site)

About the Role:


Travancore Tales Video Agency is seeking a Digital Marketing Manager to Plan , manage Branding and Marketing campaigns for various B2B/ B2C brands , across Meta (Linkedin, Facebook & Instagram) and Google platforms (YouTube, Google Display Network, etc.). The role involves end-to-end campaign execution, performance monitoring, optimization, and reporting.

Key Responsibilities

1. Brand Building & Creative Strategy

* Develop brand identity, content pillars, and tone of voice.

* Create and execute high-impact content calendars for social media and e-commerce.

* Conceptualize and lead photo/video shoots, ensuring content is platform-optimized.

* Track social media KPIs (reach, engagement, follower growth) and optimize for performance.

2. Social Media Growth & Engagement

* Devise strategies to grow followers, reach, and engagement across Instagram, Facebook, LinkedIn, and YouTube.

* Stay ahead of trends and implement viral content ideas (especially for reels & short-form video).

* Influencer Marketing and UGC strategy

3. Performance Marketing

* Plan, launch, and optimize Meta Ads and Google Ads campaigns.

* Set up tracking via Meta Pixel, GA4, GTM, and Merchant Center.

4. Creative Campaigns & Brand Activation

* Plan and execute innovative campaigns like festival launches, influencer marketing collaborations,

* Identify growth hacks and low-cost marketing opportunities to improve ROI.

* SEO & Content: Conduct keyword research, oversee on-page & off-page SEO, and collaborate on content planning.

* Email & CRM Marketing: Set up and automate flows on Klaviyo/Mailchimp/Zoho. Focus on engagement and retention.

* Analytics & Reporting: Monitor key metrics on GA4, GTM, Looker Studio. Deliver clear performance reports.

* Conversion Optimization: Optimize landing pages and customer journeys through A/B testing and funnel audits.

* Client Relationship Management: Act as the lead point of contact for assigned clients, ensuring timely and successful delivery of digital solutions according to their goals.

Key Requirements:

* 2 years’ hands-on experience in digital campaigns

* Proficiency in Meta Ads Manager & Google Ads (YouTube & Display).

* Strong analytical skills with Excel/Google Sheets.

* Excellent communication & time management skills.

* Experience with branding and upper-funnel campaigns preferred.

• Experience

  1 - 2 Years

• No. of Openings

  1

• Education

  Graduate (B.Arch, B.B.A)

• Role

  Digital Marketing Manager

• Industry Type

  Advertising / MR / PR / Events

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office