The Creative Texture

Uppilipalayam, Coimbatore

Develop, implement, and manage paid media strategies to drive traffic, conversions, and revenue growth. Optimize campaigns based on performance data, KPIs, and ROI analysis. Manage budgets and ensure efficient allocation of ad spend across multiple channels. Conduct A/B testing on ad creatives, audience targeting, and landing pages to improve campaign performance. Monitor and analyze key performance metrics, generating reports and insights for continuous improvement. Stay updated on the latest trends and best practices in digital marketing, PPC, and paid social advertising. Work closely with cross-functional teams, including content, design, and development, to ensure campaign success. Identify new opportunities for growth and expansion into additional marketing channels.Requirements: 3+ years of experience in performance marketing, preferably in e-commerce or digital businesses. Proven track record of managing and scaling paid media campaigns on platforms like Google Ads, Facebook Ads, TikTok Ads, etc. Strong analytical skills with experience in Google Analytics, Meta Business Manager, and other tracking tools. Hands-on experience with conversion rate optimization and landing page optimization. Proficiency in keyword research, bid management, and audience segmentation. Ability to interpret data and make data-driven decisions to optimize performance. Strong communication. Experience with tools like Google Tag Manager, UTM tracking, and marketing automation is a plus.