• develop, implement, and manage paid media strategies to drive traffic, conversions, and revenue growth.
• optimize campaigns based on performance data, kpis, and roi analysis.
• manage budgets and ensure efficient allocation of ad spend across multiple channels.
• conduct a/b testing on ad creatives, audience targeting, and landing pages to improve campaign performance.
• monitor and analyze key performance metrics, generating reports and insights for continuous improvement.
• stay updated on the latest trends and best practices in digital marketing, ppc, and paid social advertising.
• work closely with cross-functional teams, including content, design, and development, to ensure campaign success.
• identify new opportunities for growth and expansion into additional marketing channels.
requirements:
• 3+ years of experience in performance marketing, preferably in e-commerce or digital businesses.
• proven track record of managing and scaling paid media campaigns on platforms like google ads, facebook ads, tiktok ads, etc.
• strong analytical skills with experience in google analytics, meta business manager, and other tracking tools.
• hands-on experience with conversion rate optimization and landing page optimization.
• proficiency in keyword research, bid management, and audience segmentation.
• ability to interpret data and make data-driven decisions to optimize performance.
• strong communication.
• experience with tools like google tag manager, utm tracking, and marketing automation is a plus.