Techxr Innovations Private Limited

Aakriti Ecocity, Bhopal

Job Description: Performance MarketerCompany: TechXR (Durlabh Darshan)Location: Bhopal, Madhya Pradesh (In-office, 6 days/week) Role Overview:As a Performance Marketer, you will lead paid acquisition and e-commerce growth across major platforms, managing budgets and the full funnel from ads to optimization.Apply If you have not managed a monthly performance marketing budget of Rs 20 lakhs+ for a B2C company (3+ years)Else your profile is liable to get rejected during shortlisting phaseKey Responsibilities:Own Paid Acquisition: Develop, launch, and manage performance marketing campaigns across all digital channels (e.g., Google Ads, Meta Ads, LinkedIn, etc.) to drive user acquisition and revenue.E-commerce Channel Management: Manage and optimize sales performance on key e-commerce channels, including Shopify, Amazon, and Flipkart, developing specific strategies for each platform.Budget & ROI Management: Take full ownership of the performance marketing budget, allocating funds effectively and relentlessly optimizing campaigns for key metrics like CPA, ROAS, and LTV.Data-Driven Optimization: Continuously analyze campaign performance data to identify trends and insights. Implement A/B testing and other experimentation methods to improve conversion rates and campaign effectiveness.Full-Funnel Strategy: Collaborate with the design and content teams to develop compelling ad creatives and landing pages that are optimized for conversion.Reporting & Analytics: Establish a clear reporting structure to track and communicate KPIs to stakeholders, providing actionable insights for future strategy.Qualifications & Skills:Pedigree: Degree from a Tier-1 institute (IITs, NITs, IIMs, etc.).Experience:Minimum 3 years of hands-on experience in performance or digital marketing in a high-growth B2C, E-commerce, or OTT company is mandatory.Technical Skills: Deep expertise with major ad platforms (Google, Meta), analytics tools (GA4), and tracking/attribution models.Analytical Mindset: Proven ability to analyze complex data sets and translate them into actionable business insights.Good to Have:Experience in a fast-paced, 0-to-1 startup environment.Familiarity with marketing automation tools.A passion for emerging technologies like AR/VR.