Performance Marketer

Techxr Innovations Private Limited

job description: performance marketer

company: techxr (durlabh darshan)

location: bhopal, madhya pradesh (in-office, 6 days/week)

role overview:

as a performance marketer, you will lead paid acquisition and e-commerce growth across major platforms, managing budgets and the full funnel from ads to optimization.

apply if you have not managed a monthly performance marketing budget of rs 20 lakhs+ for a b2c company (3+ years)

else your profile is liable to get rejected during shortlisting phase

key responsibilities:

own paid acquisition: develop, launch, and manage performance marketing campaigns across all digital channels (., google ads, meta ads, linkedin, etc.) to drive user acquisition and revenue.

e-commerce channel management: manage and optimize sales performance on key e-commerce channels, including shopify, amazon, and flipkart, developing specific strategies for each platform.

budget & roi management: take full ownership of the performance marketing budget, allocating funds effectively and relentlessly optimizing campaigns for key metrics like cpa, roas, and ltv.

data-driven optimization: continuously analyze campaign performance data to identify trends and insights. implement a/b testing and other experimentation methods to improve conversion rates and campaign effectiveness.

full-funnel strategy: collaborate with the design and content teams to develop compelling ad creatives and landing pages that are optimized for conversion.

reporting & analytics: establish a clear reporting structure to track and communicate kpis to stakeholders, providing actionable insights for future strategy.

qualifications & skills:

pedigree: degree from a tier-1 institute (iits, nits, iims, etc.).

experience:

minimum 3 years of hands-on experience in performance or digital marketing in a high-growth b2c, e-commerce, or ott company is mandatory.

technical skills: deep expertise with major ad platforms (google, meta), analytics tools (ga4), and tracking/attribution models.

analytical mindset: proven ability to analyze complex data sets and translate them into actionable business insights.

good to have:

experience in a fast-paced, 0-to-1 startup environment.

familiarity with marketing automation tools.

a passion for emerging technologies like ar/vr.

• Experience

  3 - 9 Years

• No. of Openings

  1

• Education

  Any Bachelor Degree

• Role

  Performance Marketer

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office