Job Description Operates as a single point of contact for marketing needs at brand level andsalon level. Develop and execute comprehensive marketing plans to drive growth andlead generation for Studio11 salons, both online and offline. Identify and execute any corporate partnerships and tie ups which would helpincrease the brand awareness. Manage and lead the social media marketing, owning the social mediacalendar, and ensuring content is relevant and engaging for Studio11s targetaudience. Plan and execute seminars around execution of marketing activities forfranchise salons. Plan and execute sales enablement campaigns through email marketing andfocused social media efforts to drive lead generation and increase conversionrates. Monitor and report on the performance of marketing campaigns, using dataand analytics to inform future campaigns and optimize marketing spend. Execute ATL and BTL strategies focused on lead generation for salons,including advertising, PR, events, and partnerships. Execute launch marketing SOPs for each new salon launch, ensuring a smoothand successful launch to drive early adoption and revenue growth. Stay abreast of market trends and opportunities, conducting regular researchand analysis to identify new marketing channels and strategies. Work on momentum marketing initiatives. Plan and implement season-specific campaigns to drive awareness andgenerate leads for salons. Be responsible for maintaining the brand standards across any type ofmarketing material covering social media as well as physical activities. Report to Customer Experience Head and company CEO directly and beresponsible for marketing KPIs for the brand and franchise salons.Skills / Experience At least 2 years of experience in digital, ATL, and BTL marketing, with a trackrecord of driving growth and lead generation. Proven experience managing and leading social media marketing, includingowning the social media calendar