Marketing Head

Studio11 Salon & Spa

job description

● operates as a single point of contact for marketing needs at brand level and

salon level.

● develop and execute comprehensive marketing plans to drive growth and

lead generation for studio11 salons, both online and offline.

● identify and execute any corporate partnerships and tie ups which would help

increase the brand awareness.

● manage and lead the social media marketing, owning the social media

calendar, and ensuring content is relevant and engaging for studio11’s target

audience.

● plan and execute seminars around execution of marketing activities for

franchise salons.

● plan and execute sales enablement campaigns through email marketing and

focused social media efforts to drive lead generation and increase conversion

rates.

● monitor and report on the performance of marketing campaigns, using data

and analytics to inform future campaigns and optimize marketing spend.

● execute atl and btl strategies focused on lead generation for salons,

including advertising, pr, events, and partnerships.

● execute launch marketing sops for each new salon launch, ensuring a smooth

and successful launch to drive early adoption and revenue growth.

● stay abreast of market trends and opportunities, conducting regular research

and analysis to identify new marketing channels and strategies.

● work on momentum marketing initiatives.

● plan and implement season-specific campaigns to drive awareness and

generate leads for salons.

● be responsible for maintaining the brand standards across any type of

marketing material covering social media as well as physical activities.

● report to customer experience head and company ceo directly and be

responsible for marketing kpis for the brand and franchise salons.

skills / experience

● at least 2 years of experience in digital, atl, and btl marketing, with a track

record of driving growth and lead generation.

● proven experience managing and leading social media marketing, including

owning the social media calendar

• Experience

  4 - 6 Years

• No. of Openings

  2

• Education

  M.Tech

• Role

  Marketing Head

• Industry Type

  Wellness / Fitness / Sports / Beauty

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office