Sonydig Technology Pvt. Ltd.

Bhubaneswar, Odisha

Identifying New Business Opportunities:Researching market trends and analyzing industry sectors to find new opportunities.Prospecting and identifying potential clients or partners.Developing strategies to reach target markets.Client Relationship Management:Building and maintaining strong, long-lasting relationships with clients and partners.Engaging with current clients to identify opportunities for upselling or cross-selling services/products.Sales and Lead Generation:Conducting presentations and product demonstrations.Developing and delivering sales proposals.Negotiating contracts and pricing.Strategic Planning:Developing business development strategies aligned with the companys goals.Creating a roadmap to meet revenue targets and expand the customer base.Networking:Attending industry events, conferences, and networking sessions.Establishing connections with key stakeholders in the industry.Market Analysis:Analyzing competitor offerings and market conditions.Understanding customer needs and positioning the companys products or services accordingly.Reporting and Feedback:Monitoring performance metrics and providing regular updates to senior management.Collecting and analyzing customer feedback to improve business development strategies.Skills and Qualities of a Business Development Executive:Sales Skills: Ability to effectively sell products or services.Negotiation Skills: Skill in negotiating terms, pricing, and contracts.Communication Skills: Strong written and verbal communication skills for interacting with clients and internal teams.Strategic Thinking: Ability to analyze markets, predict trends, and think long-term.Problem-Solving: Quickly addressing challenges that arise during business negotiations or project execution.Relationship Building: Developing rapport and trust with clients and partners.Project Management: Organizing and managing multiple deals or initiatives simultaneously

Developing Digital Marketing Strategies:Planning and executing digital marketing campaigns across multiple channels.Aligning digital marketing strategies with the companys overall business goals.Researching market trends, audience preferences, and competitors.Search Engine Optimization (SEO):Optimizing website content to improve organic search rankings on search engines like Google.Conducting keyword research, implementing on-page SEO, and working on link-building strategies.Search Engine Marketing (SEM):Managing paid advertising campaigns (e.g., Google Ads) to drive targeted traffic to the website.Monitoring ad performance, adjusting bids, and optimizing ads for better ROI.Social Media Marketing:Developing and executing social media campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, etc.Creating engaging content and managing social media accounts.Analyzing social media performance and adjusting strategies accordingly.Content Creation & Management:Creating content for blogs, websites, social media, and email marketing campaigns.Ensuring content aligns with brand voice and engages the target audience.Managing editorial calendars and content distribution.Email Marketing:Designing and executing email campaigns to engage customers or prospects.Segmenting email lists to target specific groups effectively.Analyzing email performance metrics such as open rates, click-through rates, and conversions.Analytics & Reporting:Using tools like Google Analytics, Facebook Insights, or others to monitor the performance of digital campaigns.Analyzing data to measure ROI and KPIs, then adjusting strategies to improve performance.Providing regular reports on campaign performance to senior management.Paid Media Management:Managing budgets for paid advertising and ensuring the most cost-effective use of resources.Running campaigns on various platforms like Google Ads, LinkedIn Ads, Facebook Ads, and more.Influencer Marketing:

Data Entry and Management:Entering, updating, and maintaining data in company systems (such as CRM or ERP software).Ensuring that records are accurate and up to date.Managing databases and ensuring data security and integrity.Administrative Support:Performing administrative tasks such as filing, organizing documents, and managing office supplies.Handling correspondence, including emails, letters, and phone calls.Scheduling meetings, appointments, and coordinating with other departments.Financial and Accounting Support:Assisting in basic accounting tasks like invoice processing, expense tracking, and preparing financial reports.Coordinating with the finance department to ensure accurate billing and payments.Document Management:Organizing and maintaining important business documents.Ensuring compliance with company policies and legal requirements for document handling.Customer Support (Indirect):Assisting the front office by providing information or documents needed for customer service or sales teams.Handling follow-up tasks such as processing orders, updating customer data, or resolving non-urgent queries.Inventory and Supply Chain Management:Managing inventory records and ensuring timely restocking of supplies.Tracking and updating stock levels for products or materials.Reporting and Analytics:Preparing reports and summaries for management based on collected data.Assisting in performance analysis and maintaining records that support decision-making.Human Resources Support:Assisting with HR-related tasks like maintaining employee records, attendance tracking, and helping with payroll processing.Coordinating recruitment and onboarding processes.Coordination and Communication:Liaising between departments (e.g., finance, operations, HR) to ensure seamless workflow.Assisting in the smooth flow of information within the company, ensuring that executives and staff receive necessary details on time.Compliance and Regulatory Assistance: