Smith-Swajith Globals

Baramati Pune

Key Responsibilities:Digital Marketing: Plan, develop, and execute digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) Manage SEO/SEM strategies to improve website traffic and visibility. Create, curate, and manage engaging content for websites, blogs, and social media. Use analytics tools (e.g., Google Analytics, Meta Insights) to measure and optimize campaign performance. Manage email marketing campaigns and CRM systems. Collaborate with design and content teams to produce high-quality creative. Identify potential customers through online channels, inbound leads, and campaigns. Contact prospects via email, phone, or social media to pitch products/services. Understand customer needs and recommend appropriate solutions. Prepare and deliver sales presentations or proposals. Negotiate contracts and close deals. Maintain and update the sales pipeline using CRM software.Required Skills and Qualifications: Bachelors degree in Marketing, Business, Communications, or a related field. 13 years of experience in digital marketing and/or sales. Knowledge of SEO, PPC, social media marketing, content marketing, and email marketing. Strong communication, negotiation, and interpersonal skills. Familiarity with CRM tools (e.g., HubSpot, Zoho), and ad platforms (Google Ads, Meta Ads). Analytical mindset and ability to interpret marketing data. Ability to work independently and as part of a team.________________________________________Preferred Qualifications: Certification in Digital Marketing (e.g., Google, HubSpot, Meta Blueprint). Experience with e-commerce or SaaS product sales. Understanding of customer journey and funnel marketing.________________________________________Key Performance Indicators (KPIs): Lead generation and conversion rates Website traffic growth ROI on ad campaigns Sales targets met or exceeded Engagement rates on digital platforms