Shreenath Agro Tech Pvt Ltd

Pune, Maharashtra

Job Title: Marketing Manager**Location:** Manjri Pune **Company:** Shreenath Agro Tech Pvt Ltd**Reports to:** Managers or DirectorsKey Responsibilities:- **Strategy Development:** Design and implement innovative marketing strategies to boost brand awareness and drive sales growth for our exotic vegetable line.- **Market Research:** Conduct market analysis to identify trends, customer needs, and competitive dynamics to inform strategic decisions and product development.- **Digital Marketing:** Oversee digital marketing campaigns, including social media, email marketing, and website content, ensuring alignment with overall marketing goals.- **Brand Management:** Develop and maintain brand guidelines, ensuring consistency across all marketing channels and promotional materials.- **Partnerships and Collaborations:** Identify and establish partnerships with chefs, influencers, retailers, and distributors to promote our products and expand market reach.- **Content Creation:** Produce engaging content (blogs, videos, recipes, etc.) that highlights the uniqueness of our vegetables and invites customers to explore new culinary possibilities.- **Sales Support:** Collaborate with the sales team to create promotional materials and campaigns that support their efforts in reaching retail and food service customers.- **Customer Engagement:** Develop programs and strategies to engage with our customer base and foster a community around exotic vegetables.- **Budget Management:** Prepare and manage the marketing budget, tracking expenditures and ROI for marketing initiatives.- **Performance Analysis:** Monitor and analyze the effectiveness of marketing campaigns using key performance indicators (KPIs) and prepare reports to measure impact and areas for improvement.Qualifications:- Bachelors degree in Marketing, Business Administration, or a related field; MBA preferred.- 5+ years of experience in marketing, preferably in the food or agriculture industry.- Strong