The role has the following key deliverables: Executing sales plans to achieve defined secondary sales targets in Rural Markets Developing and maintaining strong relationships with key customers and stakeholders ( Sub Db, USRs,Super Stockists ) Providing guidance, support, and training to sales team members (off role) to assist distributor salesteams to penetrate deeper pockets within the assigned area. Creating and maintaining adherence to PJPs Ensure adequate service levels to sub stockists customers and build business in existing and newoutlets. Monitoring and analyzing sales performance, and providing regular reports on sales activity andperformance on respective team members. Collect and report market intelligence on competitor activities like new launches, product visibilityetc. Collaborating with other teams and departments to ensure the delivery of high-quality products andservices to customers. Address customer complaints through timely action as per prescribed Standard Operating Procedures(SOP) Timely reporting to all concerned stakeholders as per prescribed formats.