- Generate leads: The sales executive will be responsible for researching and identifying potential customers or clients who may be interested in the company's products or services.- Conduct direct sales: The sales executive will engage with leads and existing customers to pitch products or services, negotiate prices, and close deals.- Build relationships: The sales executive will cultivate strong relationships with customers to understand their needs and provide excellent customer service to ensure satisfaction and repeat business.- Cold calling: The sales executive may need to make cold calls to potential clients to introduce the company's offerings and schedule meetings or demos.- Communicate effectively: The sales executive must have excellent communication skills to effectively convey the value proposition of the products or services to customers and address any queries or concerns.Skills and Expectations:- Strong sales skills: The ideal candidate should have a strong understanding of sales techniques and strategies to effectively close deals and meet targets.- Excellent communication skills: The candidate should have excellent verbal and written communication skills to engage with customers and build relationships.- Proven lead generation experience: Candidates with experience in generating leads and converting them into sales will be preferred.- Ability to work independently: The candidate should be self-motivated, proactive, and able to work independently to achieve sales targets.- Positive attitude: The candidate should have a positive attitude, be resilient, and have the ability to handle rejection in a professional manner.