Listening to customer requirements and presenting appropriately to make a sale; Maintaining and developing relationships with existing customers in person and via telephone calls and emails; Cold calling to arrange meetings with potential customers to prospect for new business; Responding to incoming email and phone enquiries; Acting as a contact between a company and its existing and potential markets; Negotiating the terms of an agreement and closing sales; Gathering market and customer information; Representing their company at trade exhibitions, events and demonstrations; Negotiating on price, costs, delivery and specifications with buyers and managers; Challenging any objections with a view to getting the customer to buy; Advising on forthcoming product developments and discussing special promotions; Liaising with suppliers/dealers to check the progress of existing orders; Recording sales and order information and sending copies to the sales office, or entering figures into a computer system; Gaining a clear understanding of customers' businesses and requirements; Making accurate, rapid cost calculations and providing customers with quotations; Feeding future buying trends back to employers; Attending team meetings and sharing best practice with colleagues.