Paisa108 Pvt Ltd

Salt Lake, Kolkata

Key ResponsibilitiesCreate product explainer videos, promotional reels, and demo walkthroughs for our fintech productDevelop social media content (LinkedIn, Instagram, Twitter/X, YouTube) to drive brand awareness and user engagementCreate marketing copy taglines, ad copy, website content, app store descriptions, and campaign messagingCreate blog posts and long-form articles on topics like legal tech, real estate innovation, AI, and digital transformationWrite email campaigns, push notifications, and in-app messages for user acquisition and retentionAdapt content tone and messaging for diverse user groups Collaborate with designers, developers, and the marketing team to align copy with product visionMaintain a consistent brand voice while being flexible enough to serve different industry verticalsManage and contribute to a content calendar with regular publishing targetsWrite and edit website content as per the SEO standards and maintain company Web pages and blog(s).Required skill:A person with flair for creative writing with an interest in content research, writing and content editing.Person up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends.6 months + experienced in technical content writing with Bachelors degree and throughout education in English medium. Excellent command of written Hindi also (bilingual content a plus)Strong portfolio with samples of video scripts, product copy, or industry-specific contentExperience in content writing for B2B/enterprise audiences, particularly in AI-related domains, including technical blogs, white papers, case studies, and thought leadership content.Good to have:Understanding of app-based product marketing and user journeysExperience writing storyboards or voiceover scripts for animated/explainer videos