Key Responsibilities1 Lead GenerationCall formulation companies dailyGenerate enquiries for APIs and excipientsDevelop new customer base2 Enquiry HandlingShare COA, GMP, product profileUnderstand technical requirements (IP/BP/USP grade)Coordinate with purchase & regulatory team3 Quotation & NegotiationPrepare and send quotationsNegotiate pricesClose orders4 Follow-up & ConversionRegular follow-up on pending enquiriesConvert enquiries into POMaintain CRM / Excel records