Maropost

Phase 8b, Mohali

The Position: If youre awesome at B2B email content writer or strategist this role is for you! Reporting to the Senior Demand Generation Manager - leveraging your extensive experience with other B2B businesses, youll write email content (with the support of our content team) and strategize email strategies to support our lead generation and accounts base marketing campaign that take prospects through each stage of the buying decision process and deliver sales ready leads. What youll be responsible for: Your goals will be to identify different segments and personas and create optimum email journeys and write the email content.Work with our content team to finalise and add value to your email that get prospects to take action based on your sales funnel content strategies. What youll need to bring to Maropost: Oversee the email marketing calendar to ensure an optimum level of communication per persona (and each individual prospect) and timely execution of campaigns. Work in close collaboration within the marketing team to identify content funnel strategies and email journeys that take prospects through the buying decision process and produce sales ready leads. Design strategies that attract visitors, convert to known prospects, nurture and drive inbound sales leads. Identify different segments and triggers in our prospect audiences to create email campaigns and sequences for to convert each of them into sales ready leads across various exciting content assets and identify new content requirements. Create distinct, detailed personas and relevant email journeys for each of them. Map out and oversee the production of all email nurture funnels and sequences, newsletters, and single blast emails for each segment /persona. Identify strategies to grade email campaign audience members by their level of engagement and intent to feed outbound MQLs to the sales team. Plan and write content for each email and work with our designers and